WHAT are you selling to them? What product/service will you sell them? Explain in a way your 5 year old could understand it and keep it brief. Demo helps. If you have a real competitive edge in your tech - make sure you’re calling that out. Punch this up with a reference story that shows how people use and love your product.
Speak to product horizons you see for the service to realize your full vision, but explain that you’re largely talking about <this particular horizon> which you believe, well executed with funding from the proper partner, can help you reach $XM in Y years.
HOW are you selling to and & servicing them? What routes to market are you taking to find your customers (keeping in mind, in SaaS, you want the cost of acquiring a customer to be < 12 months of whatever revenue you earn from them and the lifetime value of the customer to be at least 3x that of the cost))
What is your approach to provide on-going, timely, customer-loyalty generating service (where costs are low and quality is high; or quality is high and costs are high but you have a revenue model that enables you to pay for the costs)
Stories of traction with segments (versus one off blips) and evidence that you know the buying and servicing journey (i.e. HR Tech is sometimes bought by HR leader, but often recommended by HR leader and approved by CEO or CFO depending on the cost .... if you’re pitching that you need money to sell or service something, know deeply the process and players for selling and servicing)