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Business Goal
Focus Area
Biz Priority Index
Key Deliverables
Is it CB related?
Requester
Product Team Owner
Man-month Effort (Eng)
Man-month Effort (DS)
Status
Live ETA
Documents
Goal 1: Build Long Term Defense through Seller Ops Efficiency capability. - Better seller user experience in the entire life journey, especially fulfillment, chat and return management
26
Fulfilment
6
A1
Recommend SKU inventory placement zone (Fast/slow moving) based on order count
Biz Request
On Hold
TBC
Open
A2
Improvement on dispatching instant orders to riders
Biz Request
Order
Requested
Y23Q4
Open
A3
AWB Sorting by SKU for Single SKU Orders
Biz Request
Order
PRD
Y23Q2
Open
Sorting order list by SKU (to be more inline with common best practice for pick and pack)
Biz Request
Order
3
PRD
Y23Q2
Open
[VN] Enable Mass rearrange shipment for instant channels
Biz Request
Order
2
PRD
Y23Q2
Open
[VN] Mass Print AWB across channels
Biz Request
Order
2
PRD
Y23Q2
Open
Chat
7
A4.1
Recommended Answer: system to suggest relevant chat template to seller when replying chat
Biz Request
BD WIP
TBC
Open
A4.2
Combined source for FAQ and Chatbot
Biz Request
BD WIP
TBC
Open
A4.3
Allow seller set-up chatbot at SKU level
Biz Request
BD WIP
TBC
Open
Deliver the feature to add conversation tag for long-unreplied chats to help sellers recognize the urgency better and shorten response time
Biz Request
Chat
2
PRD
Y23Q1
Open
Launch Seller Chat Broadcast to encourage more reviews
Biz Request
Listing
Open
Complete the proposal and tech design of chatlist filter enhancement to provide more filter options to help sellers prioritize the response and improve the efficiency.
PM Initiated
Chat
2
PRD
Y23Q1
Open
Deliver the feature to stop distributing some types of messages (i.e. CBC msg, games msg) to agents to avoid the distraction
PM Initiated
Chat
1
Dev
Y23Q1
Open
Return Management
5
A5.1
Short Term: Claim button to claim submission webform + Sort & Filter function - [ID] Integrated claim process for COD orders with missing/damaged parcel
Biz Request
Order
Requested
Y23Q2
Open
A5.2
Long Term: Integrated Claim System with capability to submit and track claims
Biz Request
Order
Requested
TBC
Open
[SG/MY/VN/ID] Auto Refund V2 to improve auto refund coverage and reduce false positive rate
Biz Request
Order
1
UAT
Y23Q2
Open
Accelerated refund to have same seller flow as normal return refund
PM Initiated
Order
4
PRD
Y23Q2
Open
Allow seller search RR by LMTN, to improve seller’s return inbound/QC efficiency
PM Initiated
Order
1
PRD
Y23Q2
Open
Operation Efficiency
8
MTSKU Global Discount - Allow CB sellers to set a cross region discount
Biz Request
Seller
6
QA
Y23Q2
Open
Local SIP - Enable SIP Sellers to Set Overseas Regional discount to reduce SIP team workload
Biz Request
Seller
4
Dev
Y23Q2
Open
[CB] CB Seller Centre Business Insights
PM Initiated
Data
2.15
UAT
Y23Q1
Open
[CB] BD Centre Data Insights
PM Initiated
Data
2.2
PRD
Y23Q1
Open
[All] Brand Portal
PM Initiated
Data
2.4
Dev
Y23Q1
Open
Sort out search/filter logic of listing upload
PM Initiated
Listing
0.2
UAT
Y23Q2
Open
Add original and promotion price gap validation
PM Initiated
Listing
0.5
UAT
Y23Q2
Open
[SEA + BR] Increase accuracy of the selected categories' category recommendation to 75%
PM Initiated
Listing
0.75
6.5
Dev
Y23Q1
Open
Goal 2: Remain Competitive in Social Channels Selling (Live, Video, Affiliate) - Continuously promote social adoption - Provide relevant social performance insights - Provide social related promotions
3
General social features
3
B4
Chat function between seller and KOL
Biz Request
Chat
Requested
Y23Q2
Open
B5
AMS Auto deduction from escrow paid
Biz Request
Order
Requested
TBC
Open
B7
Social Feature Missions
Biz Request
Seller
Pending Request
TBC
Open
Goal 3: Improve Hygiene & Health - Sort out operational issues - Give more visibility to sellers
26
Top mass issues
5
C1
To tag order with Unreasonable / Unknown ASF - [All] ASF-ESF Discrepancy Order Handling
Biz Request
Order
PRD
Y23Q2
Open
C2
Listing Optimizer (help seller fix SKU with wrong weight): 1. Recommend correct weight for SKU 2. Flag weight difference for seller to check 3. Increase coverage of listing optimizer to include multi-SKU orders
Biz Request
Listing
PRD
Y23Q2
Open
[BR]Launch Weight Recommendation Model in Listing Upload
Biz Request
Listing
2
6.1
UAT
Y23Q1
Open
Deliver Seller Center stability improvements (meet Google Good standard)
Biz Request
Seller
0.8
Live
TBC
Open
[All] Fix order counts in 3PL Filters on Mass Ship page
PM Initiated
Order
2
PRD
Y23Q2
Open
Capability to grow new & small sellers
4
C3
FS Seller Mission: Add FS in seller mission
Biz Request
Seller
On Hold
TBC
Open
C4
Create tools to better manage LT sellers (with less RMs)
Biz Request
Seller
BD WIP
TBC
Open
Drive new shop user conversion through exclusive benefits
PM Initiated
Seller
UAT
Y23Q1
Open
Fashion Shop Improvement
PM Initiated
Seller
Live
Y23Q1
Open
Price competitiveness
1
C5
To improve adoption and coverage of Price Advisor
Biz Request
Listing
Requested
Y23Q2
Open
Reduce seller overcharging
4
C6
%NMV Stop Charging at Max Cap
Biz Request
Seller
Requested
Y23Q2
Open
Seller service fee enhancement - add more configurable fee rule parameters (such as order basket size, logistics channel etc.) and new fee base
PM Initiated
Order
5
Dev
Y23Q2
Open
Dynamic Fee Module that supports all existing and upcoming new functions of the several current isolated fee modules
Order
Open
Seller transaction fee enhancement - enable "near to realtime" charging and add more configurable fee rule parameters
Order
Open
Increase sellers’ insight
5
C7
Fee Display in SC
Biz Request
Order
Live
Y23Q1
Open
Enhance the clarity of seller income display for orders having RR event after escrow is paid
Biz Request
Order
Open
Differentiate Reverse Shipping Tracking Description Display by Buyers and Sellers
Order
Open
Seller RR List enhancement phase 1 (easier search & clearer call to action)
Order
Open
For Return To Seller orders (RTS), show clear logistics info update to sellers to help them plan return inbound
Order
Open
Compliance to Regulatory Requirement
7
C9
App Subaccount: add capability to access MyOrders
Biz Request
Seller
Requested
TBC
Open
[MY] Collect shipping tax for eligible orders per regulatory requirement
Biz Request
Order
Open
Tax Service Revamp Phase 1
Biz Request
Order
Open
Deliver CNCB PII compliance project
Biz Request
Seller
4.25
Live
Y23Q1
Open
Deliver SG KYC Phase II features
Biz Request
Seller
1.15
Dev
Y23Q1
Open
Deliver Seller deposit to all CNCB seller to require them topup deposit when onboarding Shopee
Biz Request
Seller
0.85
Dev
Y23Q1
Open
Block Listings for Unverified SG Seller
PM Initiated
Listing
1.1
Live
Y23Q1
Open
Goal 4: Increase revenue & reduce Shopee operational cost - Increase seller revenue - reduce operational cost
43
Increase seller adoption
10
Deliver the feature to provide more capabilities and advanced components of decoration for Super Brands day
Biz Request
Listing
3.5
Dev
Y23Q1
Open
[PH] Seller shipping fee insurance
Biz Request
Order
Open
[ID] Seller Wallet x Seabank auto withdrawal integration
Biz Request
Order
Open
[CB] Reserve escrow balance amount for Ads purchase
Biz Request
Order
Open
Deliver auto-topup feature improvement
Biz Request
Seller
0.8
UAT
Y23Q1
Open
Deliver the feature of Top Picks enhancement
Biz Request
Seller
PRD
TBC
Open
Deliver Seller Value Added Center (one deligated page for sellers to make purchases) to TH
Biz Request
Seller
0.6
PRD
Y23Q2
Open
FSS/CCB Full Automation
Biz Request
Seller
Y23Q2
Open
FSS/CCB Intermediary Status
Biz Request
Seller
Y23Q2
Open
Deliver the feature to encourange more NS sellers to decorate through templates/one click decoration
Seller
Y23Q1
Open
Increase sellers’ insight
1
D5
Create Ads Recommendation in Seller Center
Biz Request
Others
Requested
TBC
Open
New revenue stream
7
D11
Allow sellers to pay for additional Chat broadcast quota
Biz Request
Seller
PRD
Y23Q2
Open
D12
Charge API hits to Independent Software Vendors (Open API Monetization)
Biz Request
Seller
Requested
TBC
Open
[ID+VN] Finalize a proposal for CBC monetization
Biz Request
Seller
PRD
TBC
Open
Deliver Digital Product Package for ID Shopee Supllier
Biz Request
Seller
1
PRD
TBC
Open
Deliver FSS/CCB in CBSC for CB sellers signing up
Biz Request
Seller
0.5
PRD
Y23Q1
Open
Deliver new program - 'Star Program' in TW for sales target management
Biz Request
Seller
1
Live
Y23Q1
Open
Deliver Campaign Package in Seller Centre for TH & VN
Biz Request
Seller
3.5
Dev
TBC
Open
Manpower cost
20
Launch the feature to allow sellers to register Global Brand through CNSC
Biz Request
Listing
1
UAT
Y23Q1
Open
CNSC Shop Relink Process Improvements
Biz Request
Listing
0.6
UAT
Y23Q2
Open
Adding More Metrics Regarding Listing in BD Center
Biz Request
Listing
2
Dev
Y23Q2
Open
[BR] All non-receipt RRs to be judged by Shopee (system judge), to improve buyer UX and minimize related seller dispute costs (only cases that system cannot judge will route to agent)
Biz Request
Order
1
Live
Y23Q1
Open
Support CB 3PF sellers to fulfill via local 3PF warehouse (Phase 1.a)
Biz Request
Order
12
Dev
Y23Q1
Open
Complete SF Phase II feature: Campaign Package post launch migration sign off
Biz Request
Seller
0.75
Live
Y23Q1
Open
Complete SF Phase II feature: Shop Owner Management - ID/MY migration sign off
Biz Request
Seller
0.25
Live
Y23Q1
Open
Complete SF Phase II feature: ID Social Tag migration sign off
Biz Request
Seller
2
Live
Y23Q1
Open
Complete SF Phase II feature: ID Seller Visit migration sign off
Biz Request
Seller
1
Live
Y23Q1
Open
Complete SF Phase II feature: Reporting Phase II migration sign off
Biz Request
Seller
3.15
Live
Y23Q1
Open
Standardize AWB API to reduce SPX manpower to sort
Biz Request
Seller
TBC
Open
Build reports, analysis and recommendations in BD Center to improve RM quality
Biz Request
Seller
Y23Q2
Open
Enhance the wrong category detection and correction flow by increasing time effectiveness and reducing redundant operations
PM Initiated
Listing
2.5
Live
Y23Q1
Open
Implement keyword rule system to reduce manpower required for improving recommendation model accuracy by shifting annotations from item level to keyword level
PM Initiated
Listing
0.75
6.5
Dev
Open
Finalize the long-term product plan for reporting feature
PM Initiated
Seller
PRD
TBC
Open
[All] Finalize the proposal of KPI Configuration
PM Initiated
Seller
PRD
TBC
Open
Deliver Recurring mission to allow CB ops set auto recurring mission for different target sellers
PM Initiated
Seller
PRD
TBC
Open
[RR After Order Completed Phase 2] Agent to judge high-risk online RRs raised after order completed
Order
Open
[RR After Order Completed Phase 3] Reduce fraudulent RRs raised after order completed
Order
Open
Build admin page for Ops to configure thresholds for RR after order copmleted, to allow faster fine tuning
Order
Open
Shipping cost
5
D17
Combined order after checkout to save shipping cost
Biz Request
Order
PRD
Y23Q2
Open
D18
Shipping Insurance
Biz Request
Seller
Requested
Y23Q3
Open
Charge seller "excess shipping fee" when buyer paid shipping fee exceeds actual shipping fee
Biz Request
Order
2
PRD
TBC
Open
Remove shipping rebate to seller when seller is at fault for causing RR
Order
UAT
Open
[Product Proposal] Batch 3PL allocation for masking channel orders to better hit discount tiers of 3PLs
Order
Open
Other Goals
19
Increase Internal Process Efficiency
2
Integrate listing upload capability with PMS/FBS to support B2C business
PM Initiated
Listing
3
QA
Y23Q2
Open
Inner open API-listing side
PM Initiated
Listing
0.4
Live
Y23Q1
Open
Improve the attractiveness and user experience for item listing
1
[CB] Add MPSKU Duplicate Check in CNSC and Openapi
PM Initiated
Listing
0
Dev
Y23Q2
Open
Improve the system stability and reliability of seller services
6
Finalize the proposal for merge shop tag and seller tag services into one services to improve data accuracy and reduce bugs for downstream teams
PM Initiated
Seller
PRD
TBC
Open
[All] Deliver one-stop management of open API lifecycle
PM Initiated
Seller
PRD
Y23Q2
Open
Finalize the proposal for KYC screening process
PM Initiated
Seller
Dev
TBC
Open
[All] Deliver open platform push mechanism optimization to improve its success rate
PM Initiated
Seller
0.5
Dev
Y23Q1
Open
[All] Deliver open platform stability improvements on success rate & latency
PM Initiated
Seller
0.5
Dev
Y23Q1
Open
[All] Improve open platform product support SLA
PM Initiated
Seller
Dev
Y23Q1
Open
Provide better buyer experience in shop page
1
[All] Finalize the proposal to optimize the Shop header and extract shop level attributes
PM Initiated
Seller
On Hold
TBC
Open
Improve conversion of shop page by platform settings
2
[All] Deliver the feature to increase the conversion for the shop users from shop ads
PM Initiated
Seller
0.7
Dev
Y23Q1
Open
[All] Deliver the feature to increase the conversion efficiency of non-deco shops by personalized components
PM Initiated
Seller
2.4
Dev
Y23Q1
Open
Reduce spamming CBC messages to support a better Chat ecosystem
4
[All] Deliver the limitation for abandoned unread users from the same shop
PM Initiated
Seller
0.4
PRD
TBC
Open
[All] Replace low performing CBC Scenario/user groups with higher ones to reach users with CBC messages that they are more interested in
PM Initiated
Seller
2.7
PRD
Y23Q1
Open
[All] Deliver personalized vouchers to ensure users being reached by benefits they are interested in
PM Initiated
Seller
2.5
PRD
Y23Q1
Open
[All] Revamp CBC quota system to avoid sellers sending too much low efficient messages with limited broadcast quota
PM Initiated
Seller
2.3
PRD
Y23Q2
Open
Improve the open platform capability to support more internal and external business scenarios
3
[All]Deliver the Inner Open Platform V1.1
PM Initiated
Seller
0.5
UAT
Y23Q1
Open
[All]Deliver flexible rate limit and access control configurations to support ops to manage different level of ISVs
PM Initiated
Seller
PRD
Y23Q2
Open
[SG]Deliver the Partner API Management V1.1
PM Initiated
Seller
0.7
Dev
Y23Q1
Open
117
Count

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