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LA/AS Check In 11/7/22

This week will be successful if:

Goal 1: Complete email drip 2 for lead follow up (SC, FL, NY leads)
Goal 2: Complete workflow academy videos and take CRM Admin (first try) test by EOW
Goal 3: Collect info and create calendar for 2023 conference dates

Key Updates from Last Week

Lead Outreach
Update: Email Drip 1 sent to all NY, SC and FL leads added to the CRM
All lead records from NY, FL and SC were reviewed and SC were qualified
One lead responded with interest: South Bronx Charter, working to schedule connect call.
I have sent available times Wednesday with Mixmax and followed up when I didn’t hear back on Friday.
2nd follow-up to occur this week along with Email drip 2 where necessary
Cold outreach to Buffalo School Persistence Prep- follow up to occur
Outreach to Buffalo Creek was sent- second follow up to occur by EOW
Attended Connect call with Suncoast schools
No-show and being rescheduled by Sherilyn
CRM Admin
Update: Completed two series as planned while practicing in Sandbox/on Forms & Surveys
Forms Wunderkind
Survey Series
Business Development General
Drafted and completed Q4 goal document for Allison to share with Bill
Cariina Product demo scheduled for today (11/7/22)

Action Items This Week

Lead Outreach
Action 1: Analyze data around open rate for schools with email drip 1
Send Email Drip 2 within 7 days of when Email drip 1 was sent to follow-up with NY, SC, FL leads
LA Conference Prep
Action 1: Create a list of individuals and schools to meet with during time in LA for lead generation
Reach out to a few of my LA friends to see up and coming charters and expansions that may be on the horizon.
Identify strong candidates to cold out reach prior to conference so that we can schedule some introduction time at conference
Review budget sent by Adam for this year’s 2022 conference expenses and fill in data summary snapshot that I started for 2022 conferences.
Team
Action: Compile essential dates related to conferences for 2023 and add to all team members calendars
Send invites for conference dates so that time can be marked on everyone’s calendar
Action: Schedule Virtual CRM onboarding for Marketing (Before end of November), and in-person Onboarding for Joe and Rich
Initial outreach sent and follow-up will be sent today/tomorrow
Personal
Action: 90 day review- complete my portion when template is ready and assist with scheduling where necessary

Workflow Academy Apprenticeship

This week Courses to Complete:
Coding first CRM Function
Setting up Zoho Analytics
Analytics Dashboard set up
Complete: CRM Admin Certificate Exam
Completed Courses:
Intro to Zoho One
Becoming a Zoho CRM Admin
Creating Your High-Level Zoho Plan
Building Your Zoho Statement of Work
Zoho CRM Demigod
Designing Sales Blueprint
Zoho Froms Wunderkind
Smartest Ways to Gather Survey Data
Deciding if Zoho One is a fit for your organization

Items for Allison Input

Question 1: For Conference calendar- do you want me to only send and share conferences that have been planned and scheduled for 2023. If date not available- would you like there to be a place holder for the week it likely would be based on this year’s dates?
Question 2: For our “BizDev Conference Strategy Doc” am I still tasked with that? Wasn’t sure next steps after the discussion/emails from Sherilyn.
Question 3: The week of Thanksgiving I was planning to work from Richmond and try to come to DC for a day or two. Would you like me to come the Sunday before and stay through Monday or Come Monday and Tuesday? What are your DC plans- I’d love to coordinate with you and make use of being so close to DC. What are your thoughts on this?
Question 4: Are you thinking the 90 day review will be this week, should block off time to complete the 90 day review document or are you thinking of pushing to next week sometime?
Question 5: Not a priority- but I sent a document with some Old Navy items- thoughts on any of them. Are you thinking that the three of us would need to get the same items? My fave was the button down at the beginning (cute and could be worn with a skirt!) or even the end dress. I’d love to get something with our logo before LA conference but no big deal if too rushed :)
Question 5: Sciotoville Community Schools- tasks set to follow up with Sherilyn about meetings scheduled with school. As per Dru’s request the school was introduced to Rich by Sherilyn since OH not a priority market. Should I make Rich the lead owner for this lead record and make note of the introduction?

Lessons Learned

Mixmax is great- I love that I can see how often someone opens my email. Especially with lead outreach. There are a few who have opened them 3 times which makes me think that a second or third email drip will really hook them instead of thinking I only got 1 response from all lead outreach.

On Back Burner/Not Getting to Yet (FYI)

View of Next Steps (Lauren Owned Action items and deadlines)
Next Step
Deadline
Notes
Task Completed
Submit October Expense Report
10/31/2022
Open
EOD 11.02.22 Send email to all leads not contacted from NY, FL conferences
11/2/2022
Open
Create “Connect Call Checklist”
11/3/2022
Open
Create a google sheet for goals
Open
Complete goals on 11.2.22 by 4 PM ET
Open
Complete 90-day review document by 11/18/22
Open
Decision on Conferences with Budget and Schedule by EOW (11/4/222)
Open
Email Sherilyn for 2022 Conference budget and conferences 2022 attended to inform review process.
Open
Set up Cariina Product demo
Open
Coordinate with Marketing for CRM onboarding for 11/28, 11/29 or 11/30
Open
Lead Nurturing Campaign Exemplars and research
Open
Schedule in person CRM training with Rich & Joe
Open
Follow-up with Robin on branded pitch deck options
Open
Zoho courses: Forms Wunderkind and Survey data
Open
Zoho Courses: Coding first CRM Function, Setting up Zoho Analytics, Analytics Dashboard set up
Open
Update main page to have Q4 goals
Open
Email Drip Document Examples (1, 2, 3) Conference, cold email, Staff lead, webform
Open
Initial research on new market tax credits
Open
90 day tentative 11/28/22
Open
Conference Analysis Document: Proposed 2023 calendar taking Sherilyn’s events and state conferences we’ve discussed.
Open
Marketing + Amabassador Emails, titles, managers for CRM training
Open
Add LA contacts to CRM
Open
Set up Prospecting calls: Dr. Beck & Michelle Gieg
Open
Update Knowledge builder/remove BHRE content for marketing and Services training by Friday 11/18
Open
Add Cariina and Matthew into CRM
Open
Email Georgia for Conference costs 470-784-0017
Open
Collect costs, registration information and presenter deadlines for conferences
Open
Email Drip 3 for SC, NY and FL conferences
Open
Update Forza + schools associated
Open
Add prospect: FLACS sent by Allison
Open
Sequence Zoho template- plan (ensure wont go to spam-google options)
Open
Contact Dru about CA conference setup
Open
Contact Ken about warm intro to Key Academy- include Intro draft
Open
Format meetings to create clarity for Presidents/board in CRM
Open
Update meeting notes in CRM based on Allison suggestions
Open
Contact E3 with possible dates for visit
Open
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