Statement of Work

In response to ULEM's request for the development of a comprehensive year-long traditional media and social media strategy, CAMI Studio is pleased to present our proposal. Our team is dedicated to supporting ULEM's mission and goals by enhancing communication and engagement with target audiences. Below is a detailed plan addressing the specified asks.

Step I. Assess Current Communication and Social Media Strategies:

Conduct a thorough analysis of ULEM's existing communication and social media strategies.

Evaluate the effectiveness of past initiatives in achieving ULEM's mission and goals.

Identify strengths and weaknesses to inform the development of a tailored year-long strategy.

Step II. Identify Target Audiences and Tailor Messaging:

Conduct audience research to identify and understand ULEM's primary and secondary target audiences.

Create audience personas to guide messaging and content development.

Tailor messages to resonate with each audience segment, addressing their unique needs and interests.

Step III. Create a Comprehensive Year-Long Strategy:

Collaborate closely with ULEM's team to align the strategy with their mission and overarching goals.

Develop a detailed roadmap outlining key milestones, campaigns, and initiatives for the year.

Define KPIs to measure the success of the year-long strategy. KPIs may include metrics such as website traffic, social media engagement, audience growth, and campaign-specific goals.

Step IV. Develop and Distribute Traditional and Social Media Content:

Create a content strategy that includes engaging content for ULEM's website, social media platforms, and other communication channels.

Craft compelling stories and messages that align with ULEM's mission and resonate with target audiences.

Develop and manage content calendars to ensure timely postings and coordinated messaging.

Monitor engagement metrics and adjust content strategies as needed to maximize impact.

Implement social media and news monitoring systems to proactively identify potential issues or crises.

CAMI Studio is committed to helping ULEM enhance its communication efforts and achieve its mission. We look forward to the opportunity to partner with ULEM and contribute to its continued success in serving the community.

Your Investment

We take a structured approach to marketing & design. Below is the monthly budget we've estimated based on the scope of services outlined earlier in this proposal. If you have any questions about our pricing or need to increase or decrease the scope of work, please let us know.

Monthly Retainer Options

Monthly Retainer Options

DESCRIPTION

HOURS

MONTHLY

Premium Support

$7,125.00

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Any additional work can be scoped as a new project or added on a Time & Materials basis and charged hourly at a fixed rate of $110 per hour.

CAMI Studio develops an invested interest in the success of the business we work with which encourages us to be proactive and develop Intimate understanding of your brand, business and industry sector. We prefer to work this way, which is why we offer an additional 5% discounts for clients that bundle up with us for at least 6 months!

Thank you for considering CAMI Studio as your trusted partner in communications, design and marketing. We look forward to embarking on this creative journey together, delivering remarkable results that exceed your expectations.

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