Determine event branding/theme
Create event or landing page
Determine keywords for SEO
Create an email marketing strategy
Leverage sponsorships & speaker relationships
Decide which social media platforms to use
Create a plan for each social media platform
Consider affiliates & brand ambassadors
Consider hashtags for event
Consider social media ads
Live interviews to promote event
Consider cross-promotion with speakers
Create promo video for event
Create some behind the scenes footage
Create after event marketing strategy