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Virtual Event Marketing Checklist
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Name
Time Frame
Type
Change status
Done
Identify your audience
3 months before
Required
✔️ Mark as Done!
Determine event branding/theme
3 months before
Required
✔️ Mark as Done!
Create event or landing page
3 months before
Required
✔️ Mark as Done!
Determine keywords for SEO
3 months before
Required
✔️ Mark as Done!
Create an email marketing strategy
3 months before
Required
✔️ Mark as Done!
Leverage sponsorships & speaker relationships
3 months before
Optional
✔️ Mark as Done!
Decide which social media platforms to use
2 months before
Required
✔️ Mark as Done!
Create a plan for each social media platform
2 months before
Required
✔️ Mark as Done!
Consider affiliates & brand ambassadors
2 months before
Optional
✔️ Mark as Done!
Write a press release
2 months before
Required
✔️ Mark as Done!
Consider hashtags for event
2 months before
Optional
✔️ Mark as Done!
Consider social media ads
2 months before
Optional
✔️ Mark as Done!
Live interviews to promote event
1 month before
Required
✔️ Mark as Done!
Consider cross-promotion with speakers
1 month before
Optional
✔️ Mark as Done!
Create promo video for event
1 month before
Required
✔️ Mark as Done!
Create some behind the scenes footage
1 month before
Optional
✔️ Mark as Done!
Create after event marketing strategy
1 month before
Required
✔️ Mark as Done!
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