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Virtual Event Marketing Checklist
Virtual Event Marketing Checklist
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Name
Time Frame
Type
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Done
1
Identify your audience
3 months before
Required
✔️ Mark as Done!
2
Determine event branding/theme
3 months before
Required
✔️ Mark as Done!
3
Create event or landing page
3 months before
Required
✔️ Mark as Done!
4
Determine keywords for SEO
3 months before
Required
✔️ Mark as Done!
5
Create an email marketing strategy
3 months before
Required
✔️ Mark as Done!
6
Leverage sponsorships & speaker relationships
3 months before
Optional
✔️ Mark as Done!
7
Decide which social media platforms to use
2 months before
Required
✔️ Mark as Done!
8
Create a plan for each social media platform
2 months before
Required
✔️ Mark as Done!
9
Consider affiliates & brand ambassadors
2 months before
Optional
✔️ Mark as Done!
10
Write a press release
2 months before
Required
✔️ Mark as Done!
11
Consider hashtags for event
2 months before
Optional
✔️ Mark as Done!
12
Consider social media ads
2 months before
Optional
✔️ Mark as Done!
13
Live interviews to promote event
1 month before
Required
✔️ Mark as Done!
14
Consider cross-promotion with speakers
1 month before
Optional
✔️ Mark as Done!
15
Create promo video for event
1 month before
Required
✔️ Mark as Done!
16
Create some behind the scenes footage
1 month before
Optional
✔️ Mark as Done!
17
Create after event marketing strategy
1 month before
Required
✔️ Mark as Done!
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