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Porter's Five Forces Template for Accurate Analysis
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Analysis for: Starbucks

Force
Estimated Impact
Impact
Related Analysis
1
Supplier Power
0
3
High
Overcrowded market
Coffee bean prices are rising
Need to take into account environmental and economic issues in the world
2
Buyer Power
0
3
High
Many large competitors around the world
Variety of products available to consumers
3
Threat of Substitutes
0
2
Medium
Tea
Soft Drinks
Juices
4
Threat of New Entrants
0
2
Medium
Distribution channels are already established so may be difficult for a new entrant to enter the market
Will need to innovate on product
5
Competitive Rivalry
0
1
Low
Many competitors selling a similar product
Competitors also selling food and expanding into new product lines
There are no rows in this table
2.2
Average


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Clear sample data
Force
Analysis
Supplier Power
Overcrowded market
Coffee bean prices are rising
Need to take into account environmental and economic issues in the world
Buyer Power
Many large competitors around the world
Variety of products available to consumers
Threat of Substitutes
Tea
Soft Drinks
Juices
Threat of New Entrants
Distribution channels are already established so may be difficult for a new entrant to enter the market
Will need to innovate on product
Competitive Rivalry
Many competitors selling a similar product
Competitors also selling food and expanding into new product lines

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