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Canvas Quadrant

Description

Customer Segment

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Canvas Quadrant

Description

Customer Segment

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Additional Customer Segments

Early Adopters: Public Transport

Drivers

Early Adopters: Classic Taxi Service

Passengers

Problem

Expensive Taxi Service

Passengers

Lack of Driver Profile

Passengers

Availability of Cards

Passengers

Know Who You Drive

Drivers

Part-Time Job Opporutnity

Drivers

Existing Alternatives: Public Transport

Passengers

Existing Alternatives: Classic Taxi Service

Drivers

Revenue streams

25% of the Pay for Each Ride

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Solution

Cheaper Ride

Passengers

Wide Car Network

Passengers

Drivers / Passengers Ratings

Drivers

Flexible Work Schedule

Drivers

Unique Value Proposition

All Services in One App which allows you to find a safe ride anytime

Passengers

Work on your own schedule and revenue

Drivers

Navigate route through the app

Drivers

High level concept: Uber is like a taxi but cheaper, safer, and more flexible

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Channels

Word of mouth

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PR

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Uber referrals

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Key Metrics

Number of users

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Number of rides

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Income

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Cost Structure

Product development

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Marketing expenses

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Salaries

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Unfair Advantage

Low priced rides at the push of a button

Passengers

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