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Insights

Are you making decisions based on INSIGHTS or INSTINCTS?
Both have a time and place, but to help your team access the right insights quickly, use the table below to log all of your PMM-funded inbound. This can include everything from customer calls, surveys, independent market research, data analysis and more. We recommended some common Coda
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in the
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vault, but feel free to update that table if you need more options.

By keeping the table on this page up-to-date, the views of it found throughout this doc will automatically update as well!

💡 Tip: In our fast-paced world, no one can read every article or every synthesis. Try including 1-3 Headlines as bullet points in the “Notes & Highlights” column.
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This table is sorted so that the most recent insights are at the top. Try using Filters or Grouping to further organize the data.
Insights Library
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Headline
Inbound Types
Month
Link
Contact
Notes & Highlights
1
Product XYZ User Research
User Research
September 2020
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https://coda.io/@john/research/report-findings-35
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Andrew Stinger
PR
Polly Rose
Design Option B was the clear front-runner
Users responded well to the toggle schema for design Option C, but had trouble with the enry-point
2
June 2020 User Interview Synthesis
User Interview
June 2020
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https://coda.io/@frederique-castagnac/market-research-template/zapiers-market-research-doc-47
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Andrew Stinger
20 Users Interviewed, with focus on team features
Pricing model confusion still persists - blocker for some upgrade opportunities at exec level
New login options are helping demonstrate platform security
3
May 2020 User Survey
User Survey
May 2020
https://coda.io/@rahulvohra/superhuman-product-market-fit-engine/analyze-feedback-35
ES
Elaine Sohng
NPS - 88%
Our onboarding flow improvements are working, but most users still can’t find their account settings
The new delight features (sight, sound, animation) are creating product stickiness
4
Mapping Workplace Collaboration Startups
Market Research
3P Analysis
Competitive Intel
January 2020
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Article Link
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ES
Elaine Sohng
Great write-up on our space by VC at Lightspeed
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