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Team

Internal Communication

Use this space to document the secret sauce for how you communicate effectively to stay in-sync. If you use Slack, updating the ‘Channel’ column in the

Slack Channels⁠

table below will help any of your teammates quickly join that channel with the click of a button.

🎯 Ready to crush internal comms?

Let the Product Marketing Alliance give you a leg up.⁠

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Slack

General Slack Tips

Use your status and disable notifications if needed during make-work time blocks

Most channels have a canonical doc pinned at the top

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Add Slack Channel

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Slack Channels

Slack Channels

Channel

Join it!

Description

#company-all

Join Channel!

Company wide announcement channel

Announce launches here!

#gtm-ops

Join Channel!

Shared PM + PMM Channel got Go To Market planning

Helpful for confirming ownership, timing, research share-outs, etc.

#pmm

Join Channel!

PMM Team Channel!

Most of the company is in here b/c they like to follow along 🥳

#sales-and-success

Join Channel!

Sales & Success team channel

#social-media

Join Channel!

Used both for coordinating social media strategy & sharing interesting intel from social media

#press

Join Channel!

Our team in the press!

Tip: Try sharing 2-3 bullet points you found valuable instead of just pasting a link

#email-campaigns

Join Channel!

Channel where we coordinate email campaigns (copy reviews, timeline discussions, etc.)

There are no rows in this table

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Email

Email Tips

Use your subject lines wisely; some common ones for our team:

[What We Launched Last Week] ← Use this heading for the weekly launch recap, followed by the date of email send

[Response Requested by DATE] ← Use this call-out before your email subject if you need someone to get back to you

[Action Requested by DATE] ← Use this call-out before your email subject if someone has to do something important; be sure to note the action item above the fold/scroll

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Check-out the Inbox Zero Tips here⁠

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💡 Tip: If your team uses email a lot, you may want to make a table similar to the Slack Table above, but for common aliases, etc.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.