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Whether you’re thinking through product sequencing, trying to saturate (or avoid saturating) a moment with product updates, or generally want an easy way for your team to know what’s hitting the market, when ー keeping a comprehensive launch schedule can help you get ahead of a lot of questions while avoiding potential conflicts.

Note: We use a separate doc for this at Coda because we’ve launched so much, so quickly this year. My version of this uses
Cross-Doc
⁠
to pull-in key tables from our launch calendar doc into my PMM Hub so that I can still filter and prioritize the data I use to get my job done.

You can use the button to add a launch item, but you can customize the contents in the table at any time. Be sure to keep track of changes in ownership, channel strategy, etc.

💡 Tip: Instead of just typing the Product name in the "Name" column below, consider making it a link to your Marketing Brief--whether that's a page in this same doc, or an entirely new doc. You'll a lot of save time navigating people to the right resources!
⁠
Add a Launch
⁠
⁠
Marketing Launch Calendar
1
Name
Loudness / Tier
Description
Launch Date
Outreach Channel(s)
Status
Marketing
Product Owner
1
Product X
ff - fortissimo!!
Lorem Ipsum
10/7/2020
Website
Blog
Community
Scaled Education
Help Center
Email - News Letters
Twitter
🚀 Done!
Andrew Stinger
AD
Adam Davis
2
New way to do Y
f - forte!
Lorem Ipsum
10/23/2020
Website
Community
Twitter
LinkedIn
Facebook
👨🏻‍🚀 Ready
ES
Elaine Sohng
AC
Alan Chowansky
3
New plans for new users
mf - mezzo-forte
Lorem Ipsum
11/19/2020
Third-Party Review Sites
Press
🛠 In Progress
ES
Elaine Sohng
BD
Buck Dubois
4
Bunch of new things for you.
p - piano
Lorem Ipsum
12/23/2020
Instagram
👨🏻‍🚀 Ready
Andrew Stinger
PR
Polly Rose
5
Holiday Promo
f - forte!
Lorem Ipsum
1/21/2021
Blog
Email - News Letters
Email - Ad Hoc
Twitter
⏳ Not started
Andrew Stinger
JD
Joel Davis
There are no rows in this table
⁠


LaunchCal
1

October 2020

Month
Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
27
28
29
30
01
02
03
04
05
06
07
08
09
10
Product X
11
12
13
14
15
16
17
18
19
20
21
22
23
24
New way to do Y
25
26
27
28
29
30
31
⁠
Want to print your doc?
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Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.