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Deako - Site Speed Audit

Brough to you by
Roadrunner
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- Shopify Site Speed Experts

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Website:
https://shop.deako.com/
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Link to PageSpeed Test Results
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Summary

On both mobile devices and desktop devices, the Deako Shopify site has above average times for the two most important site speed metrics: First Contentful Paint (FCP) and Largest Contentful Paint (LCP).

There are a few technical issues that are hindering the site’s performance, specifically on mobile devices. The website’s codebase could be optimized to further improve the page load time. However, the site has a fast enough loading time that I would not recommend any site speed optimizations at this moment.

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Mobile Page Speed Audit

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image.png
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Results

First Contentful Paint: 1.3 seconds
Explanation: First Contentful Paint (FCP) measures how long it takes for content to start appearing on a website. This is typically an empty box or plain text. It’s the first pixels rendered in for the site.
Optimal time for ecommerce sites is < 1.8 seconds.
Largest Contentful Paint: 1.3 seconds
Explanation: Largest Contentful Paint (LCP) measures how long it takes for a website to display its biggest single content element. It's one of the most common ways to measure page load time.
Optimal time for ecommerce sites is < 2.5 seconds.

Technical Issues

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image.png
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Reduce Javascript execution time
In short, this means that there is a substantial amount Javascript, HTML, and CSS code that is slowing down the site. There are four ways that Javascript code can accumulate on your site: when you connect a new Shopify app, when you use certain themes, when you use third-party scripts such as Facebook Pixel or Google Analytics, and if you have custom code on your site. The biggest culprit is Shopify apps. Each app “injects” a bit of code into your site. Even if the app is deleted, the code it injects stays behind. Over time, this code will slow down your site’s load time.
Minimize main-thread work
Main thread overload happens when too many tasks, like heavy JavaScript execution, complex CSS code, and third-party scripts, are processed simultaneously. This slows down the site’s load time. The best way to fix this is to delete unused Javascript, compress essential Javascript code, and remove unnecessary third party scripts.
Optimize Largest Contentful Paint (LCP)
The LCP takes up a considerable amount of main thread resources when loading. As a result, it needs to be optimized through image compression, preloading important page elements, and eliminating unused CSS and Javascript files.
Reduce the impact of third-party code
Third-party scripts, such as ads, analytics, and social media widgets, can slow down your site. Delaying the firing of analytics, or deferring them from using the main thread, can improve performance.
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Desktop Page Speed Audit

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image.png
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Results

First Contentful Paint: 1.3 seconds
Explanation: First Contentful Paint (FCP) measures how long it takes for content to start appearing on a website. This is typically an empty box or plain text. It’s the first pixels rendered in for the site.
Optimal time for ecommerce sites is < 1.8 seconds.
Largest Contentful Paint: 1.4 seconds
Explanation: Largest Contentful Paint (LCP) measures how long it takes for a website to display its biggest single content element. It's one of the most common ways to measure page load time.
Optimal time for ecommerce sites is < 2.5 seconds.

Technical Issues

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image.png
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Reduce Javascript execution time
In short, this means that there is a substantial amount Javascript, HTML, and CSS code that is slowing down the site. There are four ways that Javascript code can accumulate on your site: when you connect a new Shopify app, when you use certain themes, when you use third-party scripts such as Facebook Pixel or Google Analytics, and if you have custom code on your site. The biggest culprit is Shopify apps. Each app “injects” a bit of code into your site. Even if the app is deleted, the code it injects stays behind. Over time, this code will slow down your site’s load time.
Minimize main-thread work
Main thread overload happens when too many tasks, like heavy JavaScript execution, complex CSS code, and third-party scripts, are processed simultaneously. This slows down the site’s load time. The best way to fix this is to delete unused Javascript, compress essential Javascript code, and remove unnecessary third party scripts.
Optimize Largest Contentful Paint (LCP)
The LCP takes up a considerable amount of main thread resources when loading. As a result, it needs to be optimized through image compression, preloading important page elements, and eliminating unused CSS and Javascript files.
Reduce the impact of third-party code
Third-party scripts, such as ads, analytics, and social media widgets, can slow down your site. Delaying the firing of analytics, or deferring them from using the main thread, can improve performance.

It’s common for the same technical issues to affect the site on mobile and on the web. The issues are extenuated on mobile due to the lower processing power.
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Next Steps

Anyone selling products on the internet should think about their website’s speed. It plays a major part in how effectively a website can turn visitors into paying customers.
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Shopify
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found that a 1 second improvement in website speed can boost mobile conversion by up to 27%.
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Deloitte
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found that a 0.1 second improvement in website speed can increase overall conversion rates by 8.4%.
Other sources have found interesting links between fast site speed and better SEO, lower cost acquisition costs when using paid ads, and an increase in repeat purchases.

Let’s make it real with an example. Let’s say an ecommerce site get’s 100,000 visitors per month and has a 3% conversion rate.

If that site is optimized for speed, and see a 20% increase in conversion rates, it would go from 3000 sales/month to 3600 sales/month. At an AOV of $30, that’s an addition $20,000 per month in sales for every 100,000 visitors.

Site speed is important.

That’s why I started
Roadrunner
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, a done-for-you site speed optimization agency helping Shopify brands improve their online performance.

Our process is simple, straightforward, and requires no downtime for the website at all.

If you’re interested in learning more about the work we do at Roadrunner, please reach out to my on my
LinkedIn
⁠
or via email (kris@tryroadrunner.com).

Best,
Kris
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