Skip to content
No-Code MakerNon-Technical FounderEarly Stage FounderTwitter Power UserEarly Startup EmployeeDirector at a Series A startup Podcaster U.S. Immigrant (on visas like F1, H1B etc)New Dad in the Startups/Tech industry
The rise of no-code/low-code tooling to help non-technical founders (the builder economy)The rise of virtual communities and online watering holes The rise of modern ed tech programs (like On Deck, Maven etc)The rise of creator economy
Create a new sub-category and own it so you become the future of an entire market/industryEx: Social drop-in audio (Clubhouse), Conversational Marketing (Drift), Cohort-based Courses (Maven) etc.
Ex: ConvertkitExisting category: Email marketing toolsUnderserved niche = personal bloggers building online businesses
Share
Explore
Hi, I'm
. This is my public scrapbook where I document my ideas/experiments/learnings as I explore tinkering with new startup ideas. I plan to build and ship a few experiments in the next year or so and here is a collection of all the ideas (some are mature, some dumb, some super early/fragile). I hope this open Coda doc helps one other person somewhere :)
North Star
My North Star is experiment with ideas as close as possible to this below battle-tested framework and achieve early signs of Product Market Fit.
Ideal Customer Persona 🙋
Figure out a persona/niche where you have an unfair advantage to achieve a better Founder-Market Fit. Here’s my list:
Hot Markets/Trends 🔥
Figure out a market/trend that’s exploding and will continue growing in the next 10 years. Bonus points if you have a small foot in the door. Here’s my list:
Idea Database:
(Note: These are some of the ideas/startups I wish existed, not necessarily those that I will start myself, just my list of open curiosities)
Some popular frameworks:
Many greats have explored and documented brilliant insights on how best to start a startup. Here is my collection of helpful frameworks and playbooks that I like to review time and time again:
Another way to look at this is:
X market (typically a multi-billion dollar industry) is broken, Y is a novel solution to fix it
Note: Typically, these startups begin with a higher risk and may be scoffed at the beginning because there are no clear existing solutions to map them to. They expand the pie. [refer to ]
2. Find an existing category with many players in it, but serve an underserved niche
3. Find an existing largely fragmented market with many players but somehow customers are having to put up with antiquated technology or abysmal NPS, build a 10x better alternative
Ex: Real estate market, Zillow. Restaurants PoS market, Square.
Relevant Resources:
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.