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Sec 4 - Prompt Engineering

How prompt engineering works

Due to the way OpenAI

models⁠

are trained, there are specific prompt formats that work particularly well and lead to more useful model outputs.

The

official prompt engineering guide by OpenAI⁠

is usually the best place to start for prompting tips.

Below we present a number of prompt formats we find work well, but feel free to explore different formats, which may fit your task better.

Prompting Best Practices and Examples

Here's the revised list of examples structured with Objective, Context, Instructions, and Output Requirements for each prompt:

1. Strategic Planning and Decision-Making

Business Strategy Development:

Objective: To explore innovative strategies that can provide a competitive edge in the market.

Context: Our company operates in the renewable energy sector and is looking to expand its market share over the next five years.

Instructions: Suggest three to five strategic initiatives that align with current industry trends and our company’s strengths.

Output Requirements: A list of strategies with a brief explanation of how each could be implemented and its potential impact on market share.

Product Development:

Objective: To identify and prioritize new features for the next version of our mobile app.

Context: The mobile app currently has a user base of 100,000 active users who frequently request new features.

Instructions: Analyze common user requests and propose the top three features that should be prioritized in the next development cycle.

Output Requirements: A ranked list of features with a justification for each based on user demand and potential value to the app.

2. Innovation and Idea Generation

Brainstorming Sessions:

Objective: To generate creative ideas for a new marketing campaign.

Context: The target audience is Gen Z consumers who engage primarily on social media platforms.

Instructions: Provide a list of innovative ideas that leverage social media trends and appeal to the values and interests of Gen Z.

Output Requirements: Five to seven marketing campaign ideas, each with a brief description and the social media platform it best suits.

R&D Exploration:

Objective: To explore emerging technologies that could be integrated into our product offerings.

Context: The company is looking to stay ahead in the AI-driven software market.

Instructions: Identify three emerging AI technologies and suggest how they could be applied to enhance our existing products.

Output Requirements: A list of technologies with an explanation of their potential applications and benefits to our product line.

3. Problem-Solving and Scenario Analysis

Operational Efficiency Improvement:

Objective: To improve the efficiency of our supply chain operations.

Context: The current supply chain experiences frequent delays, leading to increased costs and customer dissatisfaction.

Instructions: Identify common bottlenecks in the supply chain and propose solutions to address them.

Output Requirements: A detailed list of bottlenecks with corresponding solutions, including potential implementation steps and expected outcomes.

Crisis Management:

Objective: To develop a response plan for a potential data breach.

Context: The company handles sensitive customer information, and a breach could severely damage its reputation.

Instructions: Outline a step-by-step crisis management plan that includes immediate actions, communication strategies, and long-term recovery measures.

Output Requirements: A crisis management plan with clear, actionable steps, timelines, and responsible parties identified for each action.

4. Learning and Knowledge Management

Personalized Learning Paths:

Objective: To create a personalized learning path for someone new to the field of data science.

Context: The individual has a background in mathematics but little experience with programming or data analysis.

Instructions: Suggest a sequence of learning resources and activities that gradually build their data science skills over six months.

Output Requirements: A structured learning plan with specific resources (courses, books, tutorials) and milestones for skill development.

Knowledge Synthesis:

Objective: To synthesize key concepts from recent research on blockchain technology.

Context: The research covers various aspects, including security, scalability, and use cases in different industries.

Instructions: Summarize the main findings in a concise format, highlighting the most relevant points for a non-technical audience.

Output Requirements: A summary document of no more than two pages, organized into key sections with bullet points for clarity.

5. Customer Experience Enhancement

Customer Journey Mapping:

Objective: To map the customer journey for our online retail platform and identify key touchpoints.

Context: The platform serves a global customer base with diverse needs and preferences.

Instructions: Outline the stages of the customer journey from discovery to post-purchase, and identify key touchpoints and potential pain points.

Output Requirements: A detailed customer journey map with annotations for each touchpoint, including opportunities for improving the customer experience.

Service Design:

Objective: To redesign our customer service process to enhance customer satisfaction.

Context: Customers have reported long wait times and inconsistent service quality.

Instructions: Propose a new service design that reduces wait times and standardizes service quality across all channels.

Output Requirements: A service blueprint that includes process flow diagrams, staffing recommendations, and expected improvements in service metrics.

6. Content Creation and Communication

Marketing and Content Strategy:

Objective: To develop a content strategy for promoting our new eco-friendly product line.

Context: The product line targets environmentally conscious consumers who value sustainability.

Instructions: Create a content calendar with topics and formats that resonate with our target audience, including blog posts, social media content, and email campaigns.

Output Requirements: A three-month content calendar with specific topics, suggested formats, and distribution channels for each piece of content.

Technical Writing and Documentation:

Objective: To draft a user manual for our new software application.

Context: The software is designed for non-technical users who need clear instructions to get started.

Instructions: Write a step-by-step guide that covers installation, basic usage, and troubleshooting, with diagrams or screenshots where necessary.

Output Requirements: A user manual draft of approximately 20 pages, including a table of contents, clear headings, and visual aids.

7. Policy and Compliance Development

Regulatory Compliance Strategy:

Objective: To ensure compliance with GDPR in our data handling processes.

Context: The company collects and processes data from customers across the EU.

Instructions: Outline a compliance strategy that includes data protection measures, consent management, and breach response protocols.

Output Requirements: A comprehensive compliance strategy document that includes actionable steps, timelines, and responsibilities.

Ethical AI Frameworks:

Objective: To develop ethical guidelines for the use of AI in healthcare applications.

Context: The company is developing AI tools that assist in medical diagnosis and treatment planning.

Instructions: Create a framework that addresses ethical considerations, such as bias, transparency, and patient privacy.

Output Requirements: An ethical AI framework document with guidelines, best practices, and implementation steps.

8. Team Collaboration and Coordination

Project Management:

Objective: To plan and coordinate the launch of a new website.

Context: The website launch involves multiple teams, including design, development, and marketing.

Instructions: Develop a project plan that outlines tasks, timelines, dependencies, and key milestones.

Output Requirements: A detailed project plan in a Gantt chart format, with task assignments and deadlines clearly indicated.

Meeting Facilitation:

Objective: To prepare for a team meeting focused on improving customer retention.

Context: Customer retention rates have been declining, and the team needs to develop strategies to reverse this trend.

Instructions: Create an agenda for the meeting, including key discussion points, data to review, and potential strategies to consider.

Output Requirements: A meeting agenda document with a list of discussion topics, relevant data points, and action items to be addressed.

9. Research and Analysis

Market Research:

Objective: To conduct a preliminary analysis of the market for wearable technology in North America.

Context: The company is considering entering the wearable tech market and needs insights into current trends and consumer preferences.

Instructions: Identify key market trends, major competitors, and consumer behavior patterns in the wearable tech space.

Output Requirements: A market research report with sections on trends, competitor analysis, and consumer insights, totaling approximately 10 pages.

Data Interpretation:

Objective: To interpret sales data from the past year and generate insights for improving future forecasts.

Context: The sales data includes monthly figures, seasonal variations, and regional performance.

Instructions: Analyze the data to identify trends, patterns, and anomalies, and suggest how these insights can inform future sales forecasts.

Output Requirements: A data interpretation report with visualizations (charts or graphs), key insights, and recommendations for forecasting improvements.

10. Personal and Professional Development

Career Planning:

Objective: To develop a career advancement plan for transitioning from marketing to product management.

Context: The individual has five years of experience in marketing and wants to leverage this experience in a product management role.

Instructions: Outline the steps needed to gain the necessary skills, certifications, and experience to make this career transition.

Output Requirements: A career development plan with a timeline, recommended courses or certifications, and milestones for gaining relevant experience.

Leadership Development:

Objective: To identify and develop key leadership skills needed for managing a tech team.

Context: The individual is preparing to take on a leadership role in a tech company and wants to enhance their management capabilities.

Instructions: Suggest specific leadership skills to focus on, and provide strategies or activities to develop these skills over the next six months.

Output Requirements: A leadership development plan with targeted skills, recommended readings or courses, and practical activities for skill enhancement.

⁠

Conclusion

These structured prompts are designed to guide interactions with ChatGPT in a way that maximizes the AI’s ability to assist in thinking, planning, and decision-making processes. By clearly defining the objective, context, instructions, and output requirements, users can ensure that their interactions with ChatGPT are productive and lead to actionable, meaningful outcomes.

Parameters

Generally, we find that model and temperature are the most commonly used parameters to alter the model output.

model - Higher performance

models⁠

are generally more expensive and may have higher latency.

temperature - A measure of how often the model outputs a less likely token. The higher the temperature, the more random (and usually creative) the output. This, however, is not the same as “truthfulness”. For most factual use cases such as data extraction, and truthful Q&A, the temperature of 0 is best.

max_tokens (maximum length) - Does not control the length of the output, but a hard cutoff limit for token generation. Ideally you won’t hit this limit often, as your model will stop either when it thinks it’s finished, or when it hits a stop sequence you defined.

stop (stop sequences) - A set of characters (tokens) that, when generated, will cause the text generation to stop.

For other parameter descriptions see the

API reference⁠

Prompt Collection!

Prompt for Copywriting

"I need a [type of text] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they've been searching for."

"I'm looking for a [type of text] that will convince [ideal customer persona] to sign up for my [program/subscription] by explaining the value it brings and the benefits they'll receive."

"Please write a compelling [type of text] that speaks directly to my [ideal customer persona] and encourages them to take [desired action] on my [website/product]."

"I need a [type of text] that will persuade [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections."

"I'm looking for a [type of text] that will draw in my [ideal customer persona] with a strong headline and hook, and then convince them to take [desired action] with persuasive language and compelling evidence."

"I need a [type of text] that will make my [ideal customer persona] feel [emotion] about my [product/service] and convince them to take [desired action]."

"I'm looking for a [type of text] that will explain the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner, leading them to make a purchase."

"I need a [type of text] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."

"I'm looking for a [type of text] that will speak directly to the needs and pain points of my [ideal customer persona] and persuade them to take [desired action] with a sense of urgency and strong offer."

"I'm looking for a [type of text] that will showcase the unique features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase."

"I need a [type of text] that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action]."

"I need a [type of text] that will showcase the value and benefits of my [product/service] to [ideal customer persona] and convince them to take [desired action] with social proof and credibility building elements."

"I'm looking for a [type of text] that will clearly explain the features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase with a strong call-to-action."

"I need a [type of text] that will make my [ideal customer persona] feel [emotion] about my [product/service] and persuade them to take [desired action] with a sense of urgency."

"I'm looking for a [type of text] that will establish trust and credibility with my [ideal customer persona] by highlighting the successes and testimonials of previous customers who have used my [product/service]."

Prompt for Blog Writing

"I'm looking for a [type of blog post] that will speak directly to my [ideal customer persona] and persuade them to take [desired action] on my [website/product]."

"I'm looking for a [type of blog post] that will establish trust and credibility with my [ideal customer persona] by highlighting the successes and testimonials of previous customers who have used my [product/service]."

"I need a [type of blog post] that will convince my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections."

"I need a [type of blog post] that will make my [ideal customer persona] feel [emotion] about my [product/service] and persuade them to take [desired action] with a sense of urgency."

"I need a [type of blog post] that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action]."

"I'm looking for a [type of blog post] that will showcase the unique features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase."

"I'm looking for a [type of blog post] that will clearly explain the features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase with a strong call-to-action."

"I'm looking for a [type of blog post] that will draw in my [ideal customer persona] with a strong headline and hook, and then convince them to take [desired action] with persuasive language and compelling evidence."

"I need a [type of blog post] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they've been searching for."

"I need a [type of blog post] that will speak directly to the needs and pain points of my [ideal customer persona] and persuade them to take [desired action] with a sense of urgency and strong offer."

"I'm looking for a [type of blog post] that will showcase the value and benefits of my [product/service] to [ideal customer persona] and convince them to take [desired action] with social proof and credibility-building elements."

"I'm looking for a [type of blog post] that will educate my [ideal customer persona] on a specific [topic] and persuade them to take [desired action] on my [website/product]."

"I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."

"I'm looking for a [type of blog post] that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product]."

"I need a [type of blog post] that will provide valuable and relevant information to my [ideal customer persona] and persuade them to take [desired action] on my [website/product]."

Prompt for Email Marketing

"I need a [type of email] that will make my [ideal customer persona] feel [emotion] about my [product/service] and persuade them to take [desired action] with a sense of urgency."

"I'm looking for a [type of email] that will speak directly to the needs and pain points of my [ideal customer persona] and persuade them to take [desired action] with a sense of urgency and strong offer."

"I need a [type of email] that will showcase the value and benefits of my [product/service] to [ideal customer persona] and convince them to take [desired action] with social proof and credibility building elements."

"I'm looking for a [type of email] that will clearly explain the features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase with a strong call-to-action."

"I need a [type of email] that will convince my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections."

"I'm looking for a [type of email] that will establish trust and credibility with my [ideal customer persona] by highlighting the successes and testimonials of previous customers who have used my [product/service]."

"I need a [type of email] that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action]."

"I'm looking for a [type of email] that will showcase the unique features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase."

"I need a [type of email] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."

"I'm looking for a [type of email] that will draw in my [ideal customer persona] with a strong headline and hook, and then convince them to take [desired action] with persuasive language and compelling evidence."

"I'm looking for a [type of email] that will explain the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner, leading them to make a purchase."

"I need a [type of email] that will make my [ideal customer persona] feel [emotion] about my [product/service] and convince them to take [desired action]."

"I need a [type of email] that will persuade my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections.""I'm looking for a [type of email] that will convince my [ideal customer persona] to sign up for my [program/subscription] by explaining the value it brings and the benefits they'll receive."

"I need a [type of email] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they've been searching for."

References

⁠

Awesome ChatGPT Prompts⁠

- This is a collection of prompt examples to be used with the ChatGPT model.

⁠

ChatGPT Shortcut⁠

- A quick reference table of ChatGPT shortcuts is divided by domain and function, allowing users to filter by tags, search by keywords, and copy with a single click to utilize prompts.Even beginners can simply copy the prompt phrases, make minor modifications, and send them to ChatGPT to obtain the desired output.

⁠

Prompt Engineering Guide⁠

- Guides, papers, lecture, and resources for prompt engineering.

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