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Branding as Fueling

A simplified proposal to create an influential identity
Dear Petro-Marjan Owners and Decision-Makers,
We present this agile, capability-enhancing, and streamlined proposal to support your esteemed company in leveraging design and innovation tools through a human-centered, results-driven approach. We are excited about this opportunity and eager to bring our diverse expertise to the table.
Our team comprises seasoned creative professionals dedicated to going the extra mile for companies that value collaboration and strive for lasting impact. As we have successfully done in the past, we are prepared to expand our team with specialized talent as needed to fulfill the commitments we make to you.
Let’s get started.

We have a Mission

To shape the right rhetoric—one that builds a strong, multi-brand identity with a dynamic and contemporary structure. Not just a framework, but a living, adaptable system that evolves with purpose and impact.

We Have Found a Directive Paradox

A guiding force—clear yet quiet, bold yet balanced.
We must be credible without being loud, insightful without being in sight. A compass that leads with substance, not spectacle.
Insightful without being in-sight.

We have an approach

Cultivate any human-centered projects In the context of culture with design-thinking approach which is iterative and uses creative thinking
In-other words, start by culture every time. In-order to do so we are roughly dividing our services to three main categories and though the may look different categorically they connect at the very core, which is Brand Experience DesignThe first one is Branding itself which is the strategic part of the design, the essence of the brand.
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Brand Design
The second one is the design for business support that covers from standard procedure design or business document creation to start the flow of data based on the business needs. This part is highly customizable and is oriented towards the priorities we establish together on conception meetings.
PR and content requirements
Knowledge Base
Data and Digitalization
Business Process Flows
This part also guarantees the presence of the team leader Mr. Ashraafi to participate in the challenges ahead almost two days a week.
DALL·E 2025-03-07 17.16.01 - A hyper-minimalist and ultra-clean abstract 3D visual representing 'Content and Design Support'. The composition is even more decisive, with bold, pre.jpeg
Content and Design Support
The last piece is the development of the brand essence in to a spatial experience or in other words the mighty Office.
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Office Design and Execution
In total these three practices can ensure building a robust dynamic structure for the culture and communication of the company. You can see the details of each by clicking on them.
Practices
DALL·E 2025-03-07 17.13.44 - A hyper-minimalist and ultra-clean abstract 3D visual representing 'Brand Design'. The composition consists of perfectly smooth geometric shapes, incl.jpeg
Brand Design
Price/Month
215
Includes
Strategic Foundation
Brand Identity Creation
Visual Identity Development
Digital and Environmental Design
Adaptation and Implementation
DALL·E 2025-03-07 17.16.01 - A hyper-minimalist and ultra-clean abstract 3D visual representing 'Content and Design Support'. The composition is even more decisive, with bold, pre.jpeg
Content and Design Support
Price/Month
200
Includes
PR and Social Content
Ad-hoc interdisciplinary design needs
DALL·E 2025-03-07 17.16.50 - A hyper-minimalist and ultra-clean abstract 3D visual representing 'Office Design and Execution'. The composition features bold, structured geometric .jpeg
Office Design and Execution
Price/Month
450
Includes
Design the mood
Environmental Identity
Connectivity and Ease of use
Procurement and Execution
Here you can see the details for the Branding part
Strategic Foundation
Competitor analysis
Target group insights (personas)
Reporting and analytics
Interviews with brand owners
Brand Identity Creation
Naming
Brand promise, mission, vision, and values (MVV)
Brand essence (DNA)
Brand archetype
Jennifer Aaker personality traits
Brand architecture
Tagline
Tone of voice
Visual Identity Development
Essential visual identity
Logo design and usage guidelines
Grid and layout structure
Typography and heading system
Standard operating procedure (SOP) uniform
Sub-brand and identity development
Digital and Environmental Design
Web design (UI Kit)
Brand launch motion graphics
Environmental identity
Adaptation and Implementation
Adapting designs for necessary requirements (up to 10 items)
Up to 10 social media posts
Up to one month of resizing and adaptation support
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Here are the details for 360 degrees design and content support for any specific problem the board faces.
PR and Social Content
Content Ideation
Content Calendar
Content Creation — Visual/Verbal
Page creations and administration
Publishing Guidelines
Ad-hoc interdisciplinary design needs
Systems and Infrastructure Architecture Design Needs
Business Document Design
Standard Procedure Design, Knowledge Base and Issue tracking system design.
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Here are the details for the office design and execution
Design the mood
Requirement Mapping,
Mood Board
Planning
3D representation.
Adaptation
Color Palette
Material Selection,
Environmental Identity
Way-Finding
and Sign System, Room Identities,
Brand Elements
Connectivity and Ease of use
Connections and Wiring
Wireless Bandwidth Distribution
Procurement and Execution
Vendor Selection,
Briefing and Debriefing.
Supervising the Execution
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Our Promise

We have a promise for each part of our commitment.
Brand Design
Promise
Robust Brand tailored to the owners’ needs
Content and Design Support
Promise
High Quality Content, Digital Assets
Office Design and Execution
Promise
Maximum Functionality, Transparent Purchasing

Our expertise

The professionals that will work on this 3 domains of the project would be as follows:
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Time and Payment

This project will be six months long and can be extended based on both parties agreement.
The sum of three practices in total would be 5,190,000,000 Tomans that are divided into 6 different payment. ( 865 million Tomans per month)
The first payment should be at the start of the month the other payments can be received at the end of each month.
though the payment distributed throughout the collaboration period but our team would adjust the deliveries based on the esteemed client’s needs and concerns.
The payment for purchasing is different from the above structure and will need a separate account with an access mechanism devised for ease of use and transparency.
An agreement is needed to proceed with the project.
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The project will commence as soon as the first payment is received.

We are committed to delivering a project that not only meets but excels Petro Marjan Group's expectations. Our team is excited to apply our expertise and innovative approach to create a truly exceptional experience for this esteemed client.
Thank you for entrusting us with this important project. We look forward to collaborating with you and bringing the Positron Store vision to life.

Sincerely,

Kian Ashrafi,
TheRight Agency
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