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Ideas Matter

A proposal to increase organizational creativity

kian Ashrafi

We are briefed to create an internal campaign to boost employees creativity and hear their ideas.

Brand Snapshot

AdoraTeb —

1. Role in the Group

AdoraTeb is Cobel Group’s nationwide pharmaceutical distribution arm, responsible for the capillary distribution of medicines, supplements, and medical equipment across Iran. It operates as a critical part of the healthcare supply chain rather than a consumer-facing brand.

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2. Scale & Operations

25 distribution branches nationwide

Coverage of 15,000+ pharmacies, hospitals, and medical centers

Distribution partner for major local and international pharmaceutical brands

Operates under GDP and GSP standards

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3. Brand Meaning & Values

The name “Adora” means helper, directly reflecting the brand’s purpose. AdoraTeb’s stated values emphasize:

Patients first

Integrity and responsibility

Operational excellence

Continuous improvement

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4. Brand Archetype

Primary: Caregiver / Helper Focused on reliability, safety, and supporting patient outcomes.

Secondary: Organizer / Ruler Defined by scale, structure, compliance, and nationwide coordination.

The brand avoids emotional or promotional language, favoring calm authority.

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5. Communication Style

AdoraTeb’s communication is primarily B2B and institutional:

Adora News: corporate magazine for industry dialogue and education

Adorium: structured customer-partner club for pharmacies

Corporate updates focused on service quality, infrastructure, and standards

Overall tone: professional, supportive, and trust-driven.

Objectives

To make the employees feel their ideas are heard and valued greatly by the senior leadership.

To find possibilities of optimizations and enhancements through the activated creativity of the employees.

The Proposal Details

Deliverables

Deliverables

Item

Time (days)

Notes

Idea

Conception, Engaging Tagline

Key Visual

Ready to develop to multiple mediums including digital announcements and

Idea submission format template

1. designing the anatomy of the ideal idea 2. making the digital template based on the platforms that convenient for the employer

Merchandise

Danglers, Stickers, Desktop Backgrounds, Pins, Pixels; The production cost is not included.

Supporting Posts

a series of 4 posts with simple motion graphics adapted for multiple communication channels

Interviews with business leaders

Up to 8 short videos

Educational Videos on what is a creative ideas

Up to 3 episodes of educational, inspirational videos on what is an idea and what makes it creative.

There are no rows in this table

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Promises:

The concept would be resonating

The visuals would be catchy

People would ‘feel’ the ‘wow’

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Payment

The investment amount for this campaign is 800 million Tomans.

The project would commence at the moment of receiving the down payment of %50.

This announced fee is NET and all extra added costs would be covered by the esteemed client.

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We are committed to delivering a project that not only meets but excels Adora Teb’s expectations. Our team is excited to apply our expertise and innovative approach to create a truly exceptional experience for this esteemed client.

Thank you for entrusting us with this important project. We look forward to collaborating with you and bringing the HR team vision to life.

Sincerely,

Kian Ashrafi,

TheRight Agency

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