Share
Explore
Calculate Your Customer Retention Rate [Calculator]
A free and simple calculator to gauge your customer retention rate, net revenue retention, customer growth rate, and net profit retention.
Last edited 463 days ago by Khushi Lunkad.
Customer Retention Rate Calculator
Input these three values, and we’ll automatically calculate your retention rate.
Customers At The Start
Of a month, quarter, or year
10000
New Customers Acquired
During that month, quarter, or year
1000
Customers At The End
Of that month, quarter or year
9000
Your Retention Rate =80%
80%
This means, for every 100 customers you acquire, you retainof these customers and loseof them by the end of the period.
80
20
Your Customer Growth =-1000
-1000
If it’s a negative number, it means you are losing those many users each period.
Your Growth Rate =-10%
-10
If this is a negative number, that means you’re experiencing a negative growth rate. Which means, you lose more users that you can add in a given period.
Calculate Net Dollar Retention Rate
Retention rate measures the total number of users. If you have several pricing tiers, not all lost users may command the same value. Revenue retention rate helps measure the dollar amount instead of the user count.
Total Revenue in the Previous Period
1000000
Total Revenue This Period
1100000
Profit Margin %
10
Your Net Revenue Retained =$100,000.00
$100,000.00
Your Net Profit Retained = $10,000.00
$10,000.00
Finally, There's Someone To Own Retention For You.
With the Churnkey platform, you'll supercharge all aspects of customer retention and optimize your company’s growth. You'll keep more customers with personalized cancel flows, recover more failed payments, and you'll expand customer-driven product development.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.