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Calculate Your Customer Renewal Rate [Calculator]

A free and simple calculator to gauge your customer renewal rate including net renewal and gross renewal rate.

Last edited 29 seconds ago by Khushi Lunkad

Customer Renewal Rate Calculator

Input these three values, and we’ll automatically calculate your renewal rate.

Customers At The Start

Of a month, quarter, or year

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10000

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Customers Lost During that month, quarter or year

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9000

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New Customers Acquired

During that month, quarter, or year

⁠

1000

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Your Gross Renewal Rate =
`10%`
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⁠

This rate focuses purely on retention and doesn't take into account any new customer acquisitions.

Your Net Renewal Rate =
`20%`
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⁠

When Net Renewal Rate is higher than Gross Renewal Rate, this indicates that new customer acquisition is outpacing churn. The business is not only replacing lost customers but also growing its overall customer base. When Net Renewal Rate is lower than Gross Renewal Rate, this suggests that while the business is retaining a good portion of its existing customers, it's not acquiring enough new ones to offset churn and drive growth.

Learn how to improve your renewal rates

15 tactical ideas to improve

⁠

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