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Travel Flyer Guidelines

Main Issue of Travel Flyers is information overload. The exciting challenge is how to present a large pool of travel information into a single canvas where all the information is present yet displayed in an organized manner.
Rule
Description
Good
Needs Improvement
1
Central Focus Point
Eyes should travel to the main information and then move to secondary info by segmenting elements by color, size, font style. Ex. Product name is biggest and brightest. > followed by Price > details will be very small. Preference to have a large central travel image that wows. X - Elements are all the same size, audience doesnt know what information to look at first. tendency is to ignore and not to look at the graphic at all.
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2
Light Airy Colors
Use Pastel or Light Colors so attention of the audience is focused on happy travel thoughts.
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3
Concise but Complete
Complete information
Price
Flight Details
Airline
Travel Dates
Itinerary (concise, name and brief descriptions of place only)
Inclusions
Exclusions
Booking Conditions
X→ not concise.
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4
Professional Looking
Clean Crisp Fonts. Use of white space,
5
Modern Elements
Avoiding dated elements such as excessive use of gradients, strokes, shadows, old fonts, etc.
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6
Excites
Uses Images,Clip Arts that are Jaw dropping and induces the feeling of wanting to visit the place X - Images are small, and does not excite.
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7
Variety
Images are not overused landscape photos, occasionally uses other elements related to the place. ex. Boracay. Overused na ung photo of white beach with willys rock. a good one will have photos of chori burger, a close up of parasailing, foam parties, Jonah’s fruit shake, Photos of people.
8
Optimized.
File Size should be 1mb or less
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Great Design Samples

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Flyer Creation Process

A Complete travel product has all the below elements
Product Name
Photos/Icons
Duration [5Days4Nights]
Price [USD1900]
Airline Used [Cebu Pac]
Flight Details [MNL HKG 1900 2200]
Booking Conditions
Daily Itinerary
Meals per Day
Inclusions
Exclusions


Standards

For our team these are the things that will be standard for all our travel flyers
Price is always in the upper right corner, directly followed by travel dates directly below it.
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We always use concise travel itineraries, mentioning only the attraction name, and optionally a short description of the place.
Where possible we use human elements, (person wearing a kimono, traveler holding a camera, etc. )

Ready Templates.

Table 3
Name
Canva Link
Notes
1
Flyer Template L
2
Flyer Template M
3
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