Identify Target Audience

Rakamin Hiring Platform Target Audience

Rakamin Hiring Platform Target Audience

Types

Description

Rationable

Total addressable audience

All companies in Indonesia that have an HR team or require regular recruitment.

Every company, regardless of size, requires a recruitment process. While the scale and frequency of hiring may vary, the basic need to find and recruit qualified candidates remains in all companies.

Narrowed audience

Medium to large companies in Indonesia with more than 100 employees.

Companies with a larger number of employees tend to have more structured HR teams and face more complex challenges in recruitment. They are also more likely to have adequate budgets to invest in sophisticated recruitment tools.

Targeted audience

HR team in technology companies, startups, and creative industries based in big cities such as Jakarta, Bandung, and Surabaya.

Tech companies, startups and creative industries are usually at the forefront of adopting new technologies to improve efficiency and effectiveness. They often face pressure to recruit the best talent quickly and effectively. Big cities are the center of economic and technological activity in Indonesia, so the concentration of companies requiring advanced recruitment solutions is higher in these areas.

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User Persona

User Persona 1: Sarah, HR Manager in a Medium Large Company

Name: Sarah Profession: HR Manager Age: 35 years Work Experience: 10 years in HR Location: Jakarta User Type: Narrowed Audience/User

Description: Sarah is an HR Manager in a medium-sized technology company. She is responsible for the recruitment strategy and management of the HR team. Sarah has extensive experience in recruitment and understands the importance of finding highly qualified candidates quickly and efficiently to support the company's growth. She was often frustrated with the cumbersome and inefficient hiring process at her current company.

Objective:

Optimize the hiring process to find highly qualified candidates quickly and efficiently.

Improve collaboration between the HR team and hiring managers to speed up decision-making.

Challenges:

Lack of integration between various recruitment tools and platforms used.

Difficulty in selecting highly qualified candidates from a large number of applications.

Needs:

A recruiting platform that can automate the initial screening of candidates and provide analytical tools for skills assessment.

Ability to collaborate in real-time with hiring managers and securely manage candidate data.

User Persona 2: Adi, HR Specialist at a Tech Startup

Name: Adi Profession: HR Specialist Age: 28 years Work Experience: 5 years in HR Location: Bandung User Type: Targeted Audience/User

Description: Adi is an HR Specialist at a fast-growing tech startup. He is responsible for all aspects of recruitment, from writing job descriptions to screening candidates and conducting interviews. Adi is passionate about technology and is always looking for ways to improve efficiency in the hiring process.

Objectives:

Reduce the time needed to select candidates and speed up the hiring process.

Improve the quality of candidates hired to support startup growth.

Challenges:

Lack of analytic tools to assess candidates' technical skills and cultural fit.

Difficulty in collaborating with hiring managers and technical teams in decision making.

Needs:

A recruiting platform that uses AI technology to automate the initial screening process and provide powerful analytics tools.

Ability to collaborate in real-time with technical teams and hiring managers to accelerate decision-making.

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