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Product Discovery #1
Identify Problem Space
Problem Space
Types
Values
1
User outcome
What is the end benefit your target audience want?
HR teams in tech companies, startups, and creative industries want to speed up the hiring process, reduce associated costs, and ensure they get highly qualified candidates who fit the company culture. They want an efficient and effective process from the beginning of the search to onboarding new employees.
2
User motivation
Why would the user want to achieve the end benefit?
Target users are motivated to achieve this end result due to the intense competition in attracting highly qualified talent. Time and cost efficiencies in recruitment allow companies to focus on growth and innovation, while the high quality of candidates ensures the long-term success of the company.
3
Status quo
What solutions do people use now? What’s their current workflow?
Today, many HR teams use a combination of tools such as ATS, video interview platforms, and online skills tests. Their existing workflow involves many manual processes, such as CV screening, interview scheduling, and communication with candidates, which is time-consuming and costly.
4
Gaps with the current solution
What frustrations do users have with the status quo?
Target users were frustrated with the complexity and inefficiency of existing tools, which were often not integrated with each other. Time-consuming manual processes and the potential for human error in screening and assessing candidates were major issues, as well as the difficulty in assessing cultural fit through existing tools.
5
Problem space
The main issue facing the target users was the inability of current solutions to deliver a fast, cost-effective and effective hiring process. Fragmented workflows and unintegrated tools led to delays, high costs, and dissatisfaction with the quality of hires. The target users needed a platform that automates and integrates all stages of recruitment, provides in-depth analytics tools, and improves candidate experience and HR team collaboration.
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