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Product Solution
Customer Journey Mapping
Customer Journey Mapping
Name
Awareness
Concideration
Evaluation
Purchase
Onboarding
Usage
Advocacy
Name
Awareness
Concideration
Evaluation
Purchase
Onboarding
Usage
Advocacy
1
User Actions
Searches for better hiring solutions, reads reviews/articles.
Compares different platforms, reads user testimonials, requests demos.
Attends demos, discusses with HR team, checks pricing and ROI.
Selects platform, negotiates terms, signs contracts.
Sets up the platform, trains HR team, starts using it for hiring.
Regularly uses the platform for hiring, evaluates its effectiveness.
Shares positive experiences, provides reviews, refers others.
2
User Goals
Learn about better, efficient hiring platforms.
Understand which platform meets their needs the best.
Evaluate fit for their organization, assess cost-benefit.
Complete the purchase with favorable terms.
Get the team up and running quickly and effectively.
Efficiently hire quality candidates, assess platform performance.
Recommend a trusted tool to peers.
3
Touchpoints
Search engines, social media, industry blogs, HR webinars.
Company websites, review sites, demo requests, customer testimonials.
Demo meetings, pricing pages, ROI calculators, consultations with sales reps.
Sales negotiations, contract signing, payment process.
Onboarding sessions, training materials, customer support.
Daily use of the platform, analytics tools, customer support.
Review sites, social media, word of mouth, HR community forums.
4
Experience
Finds general info but needs specifics. May feel overwhelmed by options.
Gathers insights but may find biased reviews. Needs clear, unbiased comparisons.
Positive demos but may be deterred by unclear pricing or ROI.
Smooth process but concerned about onboarding and training.
Initial learning curve, needs support.
Positive daily use but may face occasional issues.
Enthusiastic but needs incentives for advocacy.
5
Opportunities for Improvement
Create targeted ads, publish informative blogs, and host webinars.
Provide detailed comparison charts, unbiased testimonials, and transparent demo options.
Offer clear pricing, customizable packages, and detailed ROI explanations.
Simplify purchase process, provide thorough onboarding and training sessions.
Offer easy-to-follow setup guides, 24/7 support, and interactive training sessions.
Continuously update the platform, provide ongoing support and user feedback channels.
Create referral programs, request testimonials, and highlight user success stories.
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