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Pre-Launch Checklist

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MVP Checklist

Launch Checklist

Your MVP development is almost done and you're excited to let real users validate your idea! ✨ At 6-8 weeks before your target launch, we recommend you start preparing the items on this checklist.👇

📚 Recommended Reading

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Testing with your Team⁠

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How to Launch Successfully⁠

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📱 App Store Information (Mobile Only)

Before we submit you app to the iOS App Store or Google Play store, we will need to finalise all of your apps assets and details. In this section you will find a checklist of everything we will need to launch your mobile app.

🖌️ Artwork and Assets

Finalise App Logo and Icon

Discuss with your Project Manager and/or Product Designer.

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Request App Store Logo

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Request App Store Artwork

What does ‘App Store Artwork’ mean?

Both the App Store and Google Play require apps to submit "screenshots" to be included in their store profiles. These screenshots will preview the app experience for potential users.

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Screen Shot 2023-06-15 at 12.37.21 pm 1.png

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✍️ App Name and Description

App Name (30 Characters Max)

App Subtitle (30 Characters Max)

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App Description

Full description (4000 Characters Max)

Android only: Short Description (80 Characters Max)

iOS only: Promo Text (optional) (170 Characters Max)

You can update promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your app, such as limited-time sales or upcoming features.

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Country (Ex: Australia/Worldwide)

Countries where the app will be available. All selected countries must be accounted for in your Terms and Conditions; there may also be implications for pricing.

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Add Keywords or Tags (Optional)

Keywords and tags help users to search for and discover your app on App Store and Google Play.

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📖 Useful Resources

If you want to learn more about App Store requirements, check out the pages linked below:

🌐 Landing Page Website (Mobile)

Landing Page

The App Store and Play Store require App Developers to have a website for their app before they approve it. If you don’t have a website yet, your team can create a basic landing page for your app.

Note: We offer a customizable package that allows you to tailor your landing page to match your brand identity. Reach out to your product manager to know more about this offer.

This website should include the following items:

Link where users can delete or request the deletion of their account - required only by Play Store. Learn more about the policy

here⁠

🐞 Going Live

Beta Testing

We typically hold (approximately) a 2-week Beta Testing period with real users. This will help us identify any functional bugs which have been missed during our development

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Setup Customer Support Email and/or Ticketing System

You will need an email address for users to contact you if they need help, e.g.

contact@yourappsname.com⁠

Google Workspace will allow you to create multiple aliases for your main business email. You may also want to setup a service like ZenDesk to make customer support easier for your team.

📚 Recommended Reading

📱 App Store Information (Mobile Only)

🖌️ Artwork and Assets

What does ‘App Store Artwork’ mean?

✍️ App Name and Description

Best practices for writing descriptions

📖 Useful Resources

🌐 Landing Page Website (Mobile)

🐞 Going Live

What is Beta Testing?

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