Population & Sample

If you intend to recruit research participants, provide guidance on who you would recruit and likely sample sizes.

Population

Existing Virgin Media customers

Assumptions:

18+ adults

Moving within the UK

There are multiple customer personas that will have specific needs and expectations

User interviews

Sample of:

6 customers that have successfully completed house-move journey

3 new customers (up to 1 year)

3 loyal customers (1 year or more)

6 former customers that did not complete the house-move journey

3 new customers (up to 1 year)

3 loyal customers (1 year or more)

All historical data available, could include weighting/resampling of underrepresented characteristics.

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