The Endless Idea Generator
Steps
Details on each of the 5 steps in the Endless Idea Generator.
Here’s how to generate ideas in 5 steps:
Read more about each step below:
Step 1: Choose your content buckets
What are the broad topics you’ll write about?
Add bucket
Topic
Idea count
Personal Finance
1
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Step 2: Pick an Approach (the 4 A’s)
Deciding to write about a topic isn’t enough — you have to decide how you’ll approach the topic.
Name
Description
Example
Actionable
here’s how
Do you want to explain to readers how they can start saving & investing money to achieve financial freedom?
Analytical
here are the numbers
Did you just read a study about financial freedom in the United States and do you want to explain what the numbers mean for people who are afraid they don't have enough money saved up for retirement?
Aspirational
yes, you can
Did you overcome a mountain of debt to become financially free yourself, and do you want to motivate others to do the same?
Anthropological
here’s why
Do you want to explain to readers why the root cause of financial illiteracy, and why so many people struggle to achieve financial freedom, is because of the emotional relationship they have with money?
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Step 3: Choose a structure
Structure your piece in a way where all the main points and subheadings follow the same pattern.
Name
How to
Lessons learned
Mistakes
Quotes
Ways
Tools
Trends
Stats
Reasons
Examples
(Embarrassing) moments
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Step 4: Why Me?
Tell the reader why they should trust you. You have 3 options:
Name
Description
I’m the expert
I am an expert. Here’s what I think.
I talked to the experts
I talked to trusted experts. Here’s what they think.
I’m sharing my opinion
I’m just sharing my opinion, and it’s the most relevant/articulate one of all.
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Step 5: Write the headline
Using the first 4 steps as a guide, write a catchy headline to write about.
Then, as you make progress on your atomic essay, keep the status updated so you can easily see your progress at a glance.
Stages
Stage
Idea 💡
In progress 🏗️
Shipped 🚢
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