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Digital Business Course provides students with essential knowledge and skills related to conducting business in the digital world. Topics covered include e-commerce, digital marketing, data analytics, and online branding strategies. Students learn how to leverage technology and digital tools to drive business growth and success in today's competitive market.

Objective and Learning Outcome

Objective: To provide an in-depth understanding of e-commerce, digital marketing, data analytics, and online branding strategies.

Learning Outcome: By the end of the course, students will be able to apply e-commerce principles, implement digital marketing strategies, analyze data effectively, and develop online branding strategies for businesses.

Instructions

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Lesson 1 - Tables

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E-commerce

E-commerce refers to the buying and selling of goods and services over the internet.

Key components of e-commerce include online shopping, electronic payments, and online auctions.

Reference Textbook: "E-commerce 2019" by Kenneth C. Laudon and Carol Guercio Traver

Digital Marketing

Digital marketing involves promoting products or services using digital technologies.

Strategies in digital marketing include SEO, social media marketing, email marketing, and content marketing.

Reference Textbook: "Digital Marketing For Dummies" by Ryan Deiss and Russ Henneberry

Data Analytics

Data analytics is the process of analyzing data to extract valuable insights and make informed business decisions.

Techniques in data analytics include data mining, statistical analysis, and predictive modeling.

Reference Textbook: "Data Analytics Made Accessible" by Anil Maheshwari

Online Branding Strategies

Online branding strategies focus on creating a strong brand presence and reputation on digital platforms.

Elements of online branding include brand positioning, brand messaging, and brand consistency.

Reference Textbook: "Branding In A Digital World” by Daniel Rowles

Multiple Choice Questions:

What is the main goal of e-commerce?

A) Increase brand visibility

B) Improve customer service

C) Facilitate online transactions

Assignment Question: Explain the significance of online payments

Lesson 2 - Column Formats

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Lesson 3 - Filters

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