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Farmlink Drafting Table
Interviews
Partner Recruitment
Hypothesis Tracking
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Hypothesis Tracking
Hypotheses
Hypotheses
Group
Type
Hypothesis
Actionables
Status
Assignee
Due Date
Group
Type
Hypothesis
Actionables
Status
Assignee
Due Date
Operations
42
Customers
One person can be a sufficient contact at the supply-side (Joey @ Dole can be the GUY and that’s it… not a team)
UX interview: showing screens and trying to understand who would engage at each step in the process.
Not Started
Julia Wang
Customers
Suppliers think that rejected loads are an issue for their business
Ask suppliers to equate a dollar amount to each rejected load
Not Started
Julia Wang
Customers
Other options available to them for the majority of rejected loads are time-consuming and expensive
Not Started
Julia Wang
Customers
Don’t like to throw away produce and would rather send it to a food bank if that option costs the same or less and doesn’t take up more time
Not Started
Julia Wang
Customers
3PLs have legal ability to deal with some portion of RJs that happen on their service
Not Started
Julia Wang
Customers
Marketing groups deal with most rejected loads for smaller to mid-sized farms
Not Started
Julia Wang
Customers
Are there other types of companies that suffer from RJ problem (that we haven’t discussed / addressed)?
Not Started
Julia Wang
Customers
Is going to buyers (supermarkets) & attempting to get cooperation there a viable strategy to get suppliers on board?
Not Started
Julia Wang
Meeting
We’ll be able to access / get to the “right person” to work with us.
Not Started
Julia Wang
Meeting
We know how to identify the right person / role.
Not Started
Julia Wang
Meeting
Right person is able / willing to work with us.
Not Started
Julia Wang
Meeting
Right person is ONE PERSON not a sales team / group.
Not Started
Julia Wang
Pitch
How do we frame what we’re offering? (Narrative)
Not Started
Julia Wang
Pitch
Does our pitch change based on size of company? Type (3pl vs. grower)?
Not Started
Julia Wang
Pitch
Do we even need this step?
Not Started
Julia Wang
Pitch
Pitching to someone high up in the company is an effective strategy for getting buy-in at the operations level.
Not Started
Julia Wang
Pitch
Who do we pitch to?
Not Started
Julia Wang
Confirmation
Do we need contracts? What would this look like?
Not Started
Julia Wang
Confirmation
How do we follow up most effectively to make sure that we don’t stall out?
Not Started
Julia Wang
Confirmation
A yes from a high level employee will translate to operational engagement.
Not Started
Julia Wang
Confirmation
Once we get a YES from decision maker, how do we get into contact with operations people?
Not Started
Julia Wang
Strategy
Operations strategy for RJs is similar enough across organizations that we’re not TOO customized
Not Started
Julia Wang
Strategy
We need this step
Not Started
Julia Wang
Strategy
What materials are helpful here?
Not Started
Julia Wang
Strategy
What operational interface do we give them?
Not Started
Julia Wang
Strategy
How do we onboard onto the product? Do we have a set of materials to do this?
Not Started
Julia Wang
Strategy
What options do we have for troubleshooting?
Not Started
Julia Wang
Strategy
Are there FAQs at this stage that could allow us to prep?
Not Started
Julia Wang
Strategy
Operations people will be excited to use our product because it saves them time.
Not Started
Julia Wang
Operations
We’ll be able to match loads in under an hour.
Not Started
Julia Wang
Operations
Suppliers will put rejections onto our platform.
Not Started
Julia Wang
Operations
Suppliers will notify us of rejections that they’re not putting onto our platform (hope!).
Not Started
Julia Wang
Operations
Will we always have the volunteer capacity to match loads?
Not Started
Julia Wang
Operations
What happens when we can’t find a match?
Not Started
Julia Wang
Operations
What’s the worst-case scenario, and how do we plan for it?
Not Started
Julia Wang
Operations
Suppliers will choose doing this over another option.
Not Started
Julia Wang
Operations
Food product will be in good enough condition for food banks to accept
Not Started
Julia Wang
Operations
We’re not liable if someone gets sick
Not Started
Julia Wang
Operations
We’ll always have the data we need to make a match
Not Started
Julia Wang
Operations
We’ll always have the DOCUMENTATION we need to make a match
Not Started
Julia Wang
Operations
Suppliers will upload photos.
Not Started
Julia Wang
Operations
Suppliers will be willing to fill out a quick survey at the end of each rerouted load
Not Started
Julia Wang
42
Count
Development
11
11
Count
Design
10
10
Count
Long Term
3
3
Count
66
Count
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