Strategy

Develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.

Sometimes, this is coupled as its own product, sort of like a longer sales process. Whole agencies are built around this service.

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Goals Workshop⁠

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Score Card Workshop⁠

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Buyer Persona Workshop⁠

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Not in this playbook, but often done

Fundamental Assumptions Workshop

Journey Map Workshop

Jobs To Be Done Workshop

Parking Lot Wish List Generation Workshop

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Parking Lot List⁠

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Not in this playbook but often done:

Tech Stack Documentation

(SEO) Keyword Research and Strategy

Brand Audit

Social Media Audit

Website Audit and Map... could visual in Coda

Global Strategy Summary

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