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Digital Agency Playbook
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Design Research
Interviews
Run the interviews and record / note
P1
P2
P3
Discussion guide
Introduction
Hello! My name is Theo and I am a user researcher at a Huge, a digital design agency. My job....
Remind them of recording & confidentiality
Exploratory Questions
Tell me about...
Question
Question
User testing
Complete Task
Rank this
Which prefer (A or B)
Experience with this (1-5 stars)
User Testing
User Testing
4
Participant
Complete Task
Rank
Which prefer
Experience
Take a picture
Participant
Complete Task
Rank
Which prefer
Experience
Take a picture
1
P1
30
Version B
2
P2
70
Neither
3
P3
160
Version A
4
P4
50
Version A
5
P5
20
Version A
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Findings
Summarize the research with key interview moments, data, and learnings
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