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Digital Agency Playbook
A playbook for agencies
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Continuous Improvement

With a launchpad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
Plan
Determine an area of focus
User experience (UX) research
Brainstorm action items
Prioritize wishlist
Pull top action items into build sprint
Write action item card
Build
All-team sprint to build
Set up experiments
Learn
Review results
What did you learn?
Publish findings
Transfer
Share user learnings
Ask questions
Consistent user experience
Collaboration opportunities

Continuous Improvement Deliverables
Goals
Ideas
Notes
Stage
Status
Create a content offer for our flagship product.
​
Look up keywords and implment around our products and services.
​
Implement a chatbot that qualifies visitors and hands them relevant items from our knowledge base.
​
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How are we tracking / "End of Month Report"?


Status driven, activity based, what we completed.
Parking Lot Goals 2 2 2
Retainer
Goals
Ideas
Notes
Stage
Status
2
Create a content offer for our flagship product.
​
Look up keywords and implment around our products and services.
​
1
Implement a chatbot that qualifies visitors and hands them relevant items from our knowledge base.
​
⁠


View of Goals 2
Focus Areas
KPI's
Target Goal
Stretch Goal
Month 1
Month 2
Month 3
Q1 Total
Web Traffic
Visits to Home Page
Visits to Content Offers
2800 Visits Per Month
4500 Visits Per Month
1500
2500
3500
7500
Increased Leads
Submissions to our contact us page.
More submissions and downloads of our content offers.
300 New Contacts Per Month
400 Contacts Per Month
230
270
410
910
Industry Thought Leadership
Visits to our blog
Visits to our online knowledge base.
30 Subscriptions to our blog and knowledge base per month
45 Subscriptions to our blog and knowledge base per month
30
40
50
120
There are no rows in this table
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