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1931
Neil McElroy at Proctor and Gamble wrote a memo suggesting the need for a “brand man.” The memo outlined a role that would be responsible for a brand, from tracking sales
to managing the product, to advertising and promotions.
1957
McElroy was sworn in as U.S. Secretary of Defense and later helped found NASA. He also advised young entrepreneurs at Stanford, Bill Hewlett and David Packard,
who would later go on to found HP. They approached the role of brand man as a way of putting decision-making as close as possible to the customer. The product manager, or brand man, served as the customer's voice within HP.
1948-1975
Post-war Japan suffered from shortages and cash flow problems. To counter the economic difficulties, Toyota developed the Toyota Production System of continuous
improvement (now a common approach in Lean, Lean manufacturing, and Six Sigma).
1975 - 2000
Lean & Waterfall era
2001
Angel Manifesto proposed a methodology rooted in adaptive planning, early delivery, and continuous improvement, all with an eye toward working with customers or end users throughout the development process.
1931
Detail
Neil McElroy at Proctor and Gamble wrote a memo suggesting the need for a “brand man.” The memo outlined a role that would be responsible for a brand, from tracking sales
to managing the product, to advertising and promotions.
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