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Ideation

Intiative Strategy

[Initiative] Strategy

Description

[Brief description of the initiative, including the what and the why, e.g. Launch in Japan in order to support the international expansion pillar]

Strategy

[A short overview of how you plan to approach this initiative]

Projects

[A list of key projects you plan to undertake, and rough timelines]

e.g. support payments in Japan

…

…

Timeline

[Expected timeline to complete the initiative]

Impact

[The impact you expect to deliver as a result of executing this initiative, e.g. revenue growth, user growth, higher customer satisfaction, etc.]

Resources needed

[A breakdown of the type and amount of resources required to achieve this initiative, e.g. $50k marketing spend, 2 designers, etc. Be as detailed as possible, and ideally, give a few options.]

Risks and Dependencies

⁠

[Lay out the major risks to this initiative, and how you plan to mitigate them]

[Template by

Lenny Rachitsky⁠

and

Nels Gilbreth⁠

.

Read advice for using the template⁠

.]

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