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Improve Amazon Storefront
Person
Description
On our Amazon store, I am developing landing pages for each product that we haveDevelop content calendar for October
Person
Description
Strategically build a content calendar for OctoberCreate a social media campaign for our Gofundme
Person
Daily Tasks
Task
Notes
Spreadsheet Link
Monitor inventory levels and restock if necessary.
Open
Ensure FBM Orders are relayed to Kamal
Open
Review orders and customer messages, ensuring timely responses.
Open
Check customer reviews and address any feedback on Amazon
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Monitor listing health (e.g., suppressed listings, stranded inventory).
Open
Check daily spend and performance on PPC campaigns (Quartile handles this, but a quick daily check helps).
Open
Check daily spend and performance on PPC campaigns (Quartile handles this, but a quick daily check helps).
Open
Ensure bids are optimized if Quartile flags issues
Open
Respond to comments, DMs, and questions on social media platforms (Instagram, Facebook, Pinterest, Twitter).
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Address customer queries and resolve issues for both Amazon and social media.
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Check Helium10/Quartile for daily keyword performance and any alerts on high-ranking or trending keywords.
Open
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Weekly Tasks
Amazon Performance Reviews:
1. Analyze weekly sales and PPC reports from Quartile, noting trends and areas for adjustment.
2. Review competitor pricing, listing quality, and keyword rankings.
3. Adjust bids on underperforming keywords or ASINs via Helium10 and Quartile's data.
Content Posting:
1. Post 3 recipes across platforms (including product links to Amazon).
Schedule and post product promotions for new or featured items.
2. Rotate between quotes, testimonials, and special offers to maintain content variety.
Social Media Strategy Check:
1. Review social media analytics to track engagement, reach, and follower growth.
2. Re-adjust content if a particular type (e.g., recipe posts or quotes) is performing better.
Review Listings for Optimizations:
Review product listings for potential enhancements, such as A+ Content updates, image revisions, or adding new features.
Monthly Tasks
PPC & Sales Strategy Review:
1. Meet with Quartile for a comprehensive review of PPC campaigns and performance.
2. Adjust budget allocations based on monthly goals and Quartile's suggestions.
Product Content Creation:
1. Plan and assign recipes to be posted weekly for the month.
Develop monthly promotional themes (e.g., product spotlight, seasonal recipes).
2. Coordinate with influencers, if applicable, for any monthly collaborations or product reviews.
SEO & Keyword Update:
1. Review keyword performance and adjust Amazon listings based on updated SEO data from Helium10.
Refresh backend keywords or focus on new trending keywords.
Inventory Check & Forecasting:
1. Forecast inventory needs for the coming months based on sales trends.
Replenish stock or update inventory if running low.
Competitor Analysis:
1. Conduct monthly competitor research, analyzing new competitors, pricing, and product positioning on Amazon.
Ad Hoc Tasks
Promotional Campaigns:
1. Launch special promotions or discounts (e.g., Prime Day, Black Friday, holiday sales).
2. Create and deploy email marketing campaigns around specific events or product launches.
New Product Launches:
1. Create new product listings and optimize them for both Amazon and social media.
Plan launch campaigns for new products, collaborating with Quartile on PPC.
Amazon Issues Resolution:
1. Address any urgent Amazon issues like listing suspensions, policy violations, or account health warnings. (If applicable)
Product Reviews and Influencer Collaborations:
1. Organize any influencer collaborations or product reviews on an ad hoc basis to boost awareness.
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