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brand architecture
master domain list
Rating
Vertical
Domain
Family
Status
Action
Notes
1 - use this
14
1a) parent - org
3
1c) parent - journal
1
2a) B2B distribution platform
3
2b) B2C discovery platform
2
4) label- curatorial series
2
6) brick and mortar- venue
1
7) Local Brand
2
2 - keeper
17
1a) parent - org
1
1c) parent - journal
2
2) Digital service space
7
2b) B2C discovery platform
5
4) label- curatorial series
1
7) Local Brand
1
3 - refactor
18
1a) parent - org
5
1c) parent - journal
1
2) Digital service space
5
2a) B2B distribution platform
1
2b) B2C discovery platform
4
4) label- curatorial series
2
Brand Architecture / Topmost domains by vertical
Row
Domain
Vertical
Family
There are no rows in this table
status sub-table
Row
Row 1
Status
1
0. awaiting spec or dependency
0. awaiting spec or dependency
0. awaiting spec or dependency
2
1. to execute
1. to execute
1. to execute
3
2. now underway
2. now underway
2. now underway
4
3. revisiting / refining
3. revisiting / refining
3. revisiting / refining
5
test me
test me
6
5. complete!
5. complete!
5. complete!
7
6. [placeholder only]
6. [placeholder only]
6. [placeholder only]
There are no rows in this table
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