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April 2023 Product Report


In general the product team is shifting attention to V2. This means we’re slowly turning off our V1 initiatives. As it stands, we have 3 remaining V1 projects → all of which are aimed at improving our New User Activation Rate (NUAR).

Because none of our NUAR focused projects have gone to market, we still haven’t seen any change in our NUAR. We identified at the beginning of the quarter that this metric is the single biggest driver of growth moving forward.


Big Jump in Broadcast Users → going from 150 last month to over 180 this month.
warning: Could be spam here.
Dead user cohort went from 317 users in March to 270 users in April (23% → 19%)
At Risk MAUs went from 143 users in March to 116 in April (12% → 9%)
Over past 12 months we have a 40% user retention which is very good according to June
The number of created tenants went up by 57% (172 in March → 298 in April)


Trial conversion rate dropped to 8%
Only 52 new customers in April compared to 70 in March
First “flat month” of growth from new customer perspective in company history
Churn rate doubled to 8%.
there could be a correlation here with the drop in at-risk MAUs/Dead user Cohort
We’ve seen a significant decrease in Team Inbox users → dropping from 92 in March to 77 in April.

Q2 Product Team Objectives
Zapier Adoption
We really want to prioritize zapier adoption this quarter and moving forward. To help drive adoption, we released a new in-app integration page that helps users get started with Zapier
Surpass 5% NUAR
Right now our NUAR sits at around ~2.5%. We should be able to move this with the following projects:
Team Page and New User Invite Project (in QA) [ 99% Completed ]
Broadcast Adoption Project (in progress as we speak) [ 80% Completed ]
Product Feedback
In Q2 we want to capture product feedback on core user workflows to iron out what exactly works vs doesn’t work in V1. This enables us to scope V2 Beta to meet our core customers needs.

General Product Survey
V2 Prototypes
In Q2 the product team is shifting focus to V2. Initially this means a hault to V1 Project Scoping.

In regards to V2, we are working on the following

User Cohorts

Total Paid User seats: 1,414
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Product Metrics

Trial Conversion Funnel:
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This speaks to the phone number aspect of our Trial Adoption Project

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April was an alarming month due to churn rate. First time since we shift business models that churn was anywhere close to trial conversion rate

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We’ve now gone 2 straight months with negative growth for our Inbox User Cohort

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we’ve continued to see a shift where more tenants are multi-user tenants. Overall this is good news. the large increase in single-user tenants may be related to spam

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