Nearmap

Positioning high-resolution aerial imagery products for public sector adoption.

Overview

At Nearmap, I served as Product Marketing Manager for the North American Government vertical, helping shape how advanced geospatial imagery tools were positioned and delivered to public sector clients. My focus was on translating complex product capabilities into clear, impactful messaging that resonated with city, county, and state agencies.

⁠

🎯 Key Contributions

Crafted positioning and messaging strategies for Nearmap’s product suite tailored to government customers, helping sales teams communicate technical value with clarity.

Led the creation of sales enablement playbooks, including one-pagers, slide decks, and competitive positioning guides used across the North America field team.

Developed and delivered GTM (go-to-market) strategies for product launches and new feature rollouts, rooted in market research and customer insight.

Conducted customer development interviews and competitive analysis to identify differentiators and drive marketing strategy.

Collaborated closely with account executives to train and align the sales team on messaging, objection handling, and industry use cases.

⁠

Up Next:

⁠

Blyncsy Building data-driven transportation products for government agencies, from MVP to market.⁠

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.