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iCustomer ResearchDesktop + mobile-friendly design created in FigmaBackend AccessBrand GuidelinesFull website built in WebflowFull Shopify website build (including a premium theme)Backend AccessBrand GuidelinesBackend AccessBrand GuidelinesStrategy DevelopmentWebsite backend access High-res assetsAcquisition FlowsFull Website AuditBack-end of websiteFull Website Audit Back-end of websiteStrategy DevelopmentBack-end of website High-res assetsStrategy DevelopmentAds Manager for relevant social platformsHigh-res assetsQuarterly Strategy DevelopmentBack-end of website High-res assetsQuarterly Strategy Development Ads Manager for relevant social platformsHigh-res assetsContent Calendar developed using existing client assetsApplicable social media platformOverall Strategy and Content PillarsApplicable social media platformContent outlineApplicable social media platformBrand/Social Media Guidelines
DB Services
DB Services
Include
Category
Phase
Frequency
Search
Include
Category
Service
Price
Frequency
Description
Phase
Start Date
End Date
Depends on
Deliverables
Required Access
Items Needed From Client
Strategy
Brand Development
One-time
Defining what the brand is all about - including definition, audience, market assessment, product lineup, audience
Messaging
Narrative Blueprinting Workshop
One-time
3x 2.5-hour workshops that will produce polished brand messaging. Includes Psychological Profile, Positioning, and Anchor Messaging.
Brand Development
Branding
Brand Refinement
One-time
Kickoff Meeting
Infrastructure
6/3/2024
Strategy
Customer Journey Mapping
$800
One-time
Infrastructure
6/3/2024
6/10/2024
Narrative Blueprinting Workshop
Web
Webflow Website Design
$5,500
One-time
Web
Webflow Website Development
$5,500
One-time
Webflow Website Design
Web
New Shopify Website
$9,500
One-time
Web
Website Management
Monthly
10 hours of web support & maintenance.
Infrastructure
6/10/2024
6/21/2024
Email
Email Series Development
$2,000
One-time
6 emails
Monetization
6/24/2024
7/12/2024
Strategy
Funnel Development
$800
One-time
Infrastructure
6/10/2024
6/21/2024
Customer & User Journey Review Meeting
Infrastructure
6/21/2024
SEO
SEO Audit
$1,250
One-time
SEO
Search Engine Optimization
$1,650
Monthly
Advertising
Paid Search Strategy
$1,800
One-time
Monetization
6/24/2024
7/1/2024
Advertising
Paid Social Strategy
$2,200
One-time
Monetization
7/1/2024
7/10/2024
Copywriting
Copywriting
$1,250
Monthly
10 hours of copywriting
Creative
Product Photography
One-time
Email Marketing Launch
Growth
7/16/2024
Paid Search Ads Launch
Growth
7/24/2024
Advertising
Paid Search Management
$1,800
Monthly
Growth
7/24/2024
8/30/2024
Paid Social Ads Launch
Growth
7/29/2024
Advertising
Paid Social Management
$2,800
Monthly
Growth
7/29/2024
8/30/2024
Email & Paid Search Strategy Review Meeting
Monetization
7/9/2024
Creative
Ad Creative Development
Monthly
Monetization
6/24/2024
7/12/2024
Check-in Meeting
Growth
7/30/2024
Email
Email Management
$1,200
Monthly
Growth
7/22/2024
8/30/2024
Social Media
Social Media Platform Management
$1,600
Monthly
Growth
7/22/2024
8/30/2024
Social Media
Social Media Platform Strategy
$2,100
One-time
Monetization
7/11/2024
7/18/2024
Paid Social & Social Media Strategy Review Meeting
Monetization
7/22/2024
Social Media
Social Media Content Creation
$3,500
One-time
One 4-hour content shoot.
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