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Customer Journey
A 5-stage framework that considers each stage as a distinct point of development in turning the curious into customers and future advocates
Nourishing your audience through varied engagement across platforms
The way you engage with someone unfamiliar with your brand and offerings is distinct from the way you engage with them once they know you.
Stages
Awareness
Consideration
Purchase
Retention
Advocacy
Ideal activations for every stage:
Awareness
6
Consideration
5
Purchase
4
Retention
3
Advocacy
3
Social Media
SEO
Social Ads
Retargeting Ads
Email Welcome
Website
Website
Email
Conversion Ads
Email Nurture
Community
Exclusive Offers
Online Reviews
Referral Programs
Social Media Tags
Deliverable
Example Customer Journey Map
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