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DB CJ Map
DB CJ User Map
Type
Stage
Search
Item
Type
Stage
Notes
Learn about brand
Customer Action
Awareness
Open
Instagram
Touchpoint
Awareness
Open
Pinterest
Touchpoint
Awareness
Open
Facebook
Touchpoint
Awareness
Open
TikTok
Touchpoint
Awareness
Open
Paid Social
Touchpoint
Awareness
Open
Paid Search
Touchpoint
Awareness
Open
PR
Touchpoint
Awareness
Open
Organic Social Media Posts
Activation
Awareness
Open
Influencers
Activation
Awareness
Open
Contests
Activation
Awareness
Open
Press Mentions
Activation
Awareness
Open
Owner Interviews
Activation
Awareness
Open
Awareness Campaigns
Activation
Awareness
Open
Direct Conversion Campaigns
Activation
Awareness
Open
Event Participation
Activation
Awareness
Open
Paid Search Research Campaign
Activation
Awareness
Open
Paid Search Competitor Campaign
Activation
Awareness
Open
Curious
Customer Experience
Awareness
Open
Reach
KPI
Awareness
Open
Increase Awareness
Business Goal
Awareness
Open
Visit website
Customer Action
Consideration
Open
Attend event
Customer Action
Consideration
Open
Engage with social media
Customer Action
Consideration
Open
Join email list
Customer Action
Consideration
Open
Instagram
Touchpoint
Consideration
Open
Facebook
Touchpoint
Consideration
Open
Pinterest
Touchpoint
Consideration
Open
TikTok
Touchpoint
Consideration
Open
Paid Social
Touchpoint
Consideration
Open
Paid Search
Touchpoint
Consideration
Open
SEO (Website)
Touchpoint
Consideration
Open
Email & SMS
Touchpoint
Consideration
Open
Website
Touchpoint
Consideration
Open
Landing Page
Touchpoint
Consideration
Open
PR
Touchpoint
Consideration
Open
Influencers
Activation
Consideration
Open
Newsletter
Activation
Consideration
Open
Reviews
Activation
Consideration
Open
Press Mentions
Activation
Consideration
Open
Owner Interview
Activation
Consideration
Open
Welcome Series Emails
Activation
Consideration
Open
Retargeting Campaigns
Activation
Consideration
Open
Direct Conversion Campaigns
Activation
Consideration
Open
Paid Search Brand Campaign
Activation
Consideration
Open
Paid Search High Intent Campaign
Activation
Consideration
Open
Shopping Campaigns
Activation
Consideration
Open
Interested
Customer Experience
Consideration
Open
Link clicks
KPI
Consideration
Open
Website visitors
KPI
Consideration
Open
Social follows
KPI
Consideration
Open
Add to carts
KPI
Consideration
Open
Increase website visitors
Business Goal
Consideration
Open
Increase social media followers
Business Goal
Consideration
Open
Increase email sign up
Business Goal
Consideration
Open
Make a purchase
Customer Action
Purchase
Open
Website
Touchpoint
Purchase
Open
Google Shopping
Touchpoint
Purchase
Open
Instagram Shop
Touchpoint
Purchase
Open
Facebook Shop
Touchpoint
Purchase
Open
Events
Touchpoint
Purchase
Open
Online coupon
Activation
Purchase
Open
Promo code
Activation
Purchase
Open
Exclusive offer
Activation
Purchase
Open
Abandoned Cart Series emails
Activation
Purchase
Open
Empowered
Customer Experience
Purchase
Open
# of Total Sales
KPI
Purchase
Open
# of Online Sales
KPI
Purchase
Open
Website Conversion Rate
KPI
Purchase
Open
Increase revenue
Business Goal
Purchase
Open
Learn more about new product offerings
Customer Action
Retention
Open
Learn more about the company’s story & goals
Customer Action
Retention
Open
Write a review
Customer Action
Advocacy
Open
Email & SMS
Touchpoint
Retention
Open
Website
Touchpoint
Retention
Open
Facebook
Touchpoint
Retention
Open
TikTok
Touchpoint
Retention
Open
Instagram
Touchpoint
Retention
Open
FAQ page
Touchpoint
Retention
Open
Customer Service
Touchpoint
Retention
Open
Newsletter
Activation
Retention
Open
Seasonal promotional campaigns
Activation
Retention
Open
New product campaigns
Activation
Retention
Open
First-time Buyer Series emails
Activation
Retention
Open
Cross-sell Series emails
Activation
Retention
Open
Winback Series emails
Activation
Retention
Open
Appreciative
Customer Experience
Retention
Open
Returning site traffic rate
KPI
Retention
Open
# of repeat purchases
KPI
Retention
Open
Increase customer lifetime value
Business Goal
Retention
Open
Post about the product
Customer Action
Advocacy
Open
Instagram
Touchpoint
Advocacy
Open
Facebook
Touchpoint
Advocacy
Open
Email & SMS
Touchpoint
Advocacy
Open
Website
Touchpoint
Advocacy
Open
Tagged reposts
Activation
Advocacy
Open
Giveaways
Activation
Advocacy
Open
Design contest
Activation
Advocacy
Open
Review campaign
Activation
Advocacy
Open
Passionate
Customer Experience
Advocacy
Open
# of reviews
KPI
Advocacy
Open
# of social media tags
KPI
Advocacy
Open
Create social proof
Business Goal
Advocacy
Open
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