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Revenue Archetype Framework
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Visuals

Name
Author
Image
Use of omnichannel sales channels
McKinsey
SVG-B2B-charticle-Ex1.svgz
Confidence in the effectiveness of omnichannel sales model
McKinsey
SVG-B2B-charticle-Ex2-v2.svgz
Likeliness to offer E-Commerce channel
McKinsey
SVG-B2B-charticle-Ex5.svgz
Sales channel effectiveness
McKinsey
b2b-pendulum-frame-02-at-2x.webp
Marketplaces effect
McKinsey
SVG-B2B-pulse-ex-7-v2.svgz
Preference in use of channel
McKinsey
SVG-B2B-pulse-ex-8-v2.svgz
Willingness to spend online
McKinsey
SVG-B2B-pulse-ex-11-v2.svgz
Most effective sales channels
McKinsey
SVG-Mythbuster-Ex3-v2.svgz
Willingness to spend online
McKinsey
SVG-Mythbuster-Ex5-v2.svgz
Investment in marketplaces
McKinsey
SVG-Mythbuster-Ex6-v2.svgz
Conversation Designer
Zoovu
image.png
SAP Integration
Zoovu
image.png
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