Skip to content
Data
Definitions
Definitions
Sales Complexity Levels
Name
Score
1
Simple
1
2
Moderate
2
3
Complex
3
4
Very Complex
4
There are no rows in this table
Sales Digitalization Level
Name
Score
1
Analog
1
2
Transitional
2
3
Transformative
3
4
Digital
4
There are no rows in this table
CVR Uplift
Name
CVR
1
1
150%
2
2
211%
3
3
150%
4
4
110%
There are no rows in this table
AOV Uplift
Name
AOV
1
1
110%
2
2
130%
3
3
148%
4
4
110%
There are no rows in this table
Relevance
Relevance
Score
1
Highly Relevant
3
2
Relevant
2
3
Somehow Relevant
1
4
Not Relevant
0
There are no rows in this table
Dropdown_Company
Name
Typ
1
Automotive
Industry
2
Consumer Electronics
Industry
3
Health & Beauty
Industry
4
Home Appliences
Industry
5
Homeware & Gardenware
Industry
6
Industrials
Industry
7
Marketplace
Industry
8
Other
Industry
9
Sports & Recreation
Industry
10
Telecommunication
Industry
11
Tools & DIY
Industry
12
Less then $100m
Revenue
13
More then $100m and more then $500m
Revenue
14
Greater then $500m and less then $1b
Revenue
15
More then $1b
Revenue
16
None
Online revenue
17
Less then 10%
Online revenue
18
More then 10% and less then 25%
Online revenue
19
More then 25% and less then 50%
Online revenue
20
More then 50%
Online revenue
21
None
Revenue through resellers
22
Less then 10%
Revenue through resellers
23
More then 10% and less then 25%
Revenue through resellers
24
More then 25% and less then 50%
Revenue through resellers
25
More then 50%
Revenue through resellers
26
Less then 250
Number of employees
27
More then 250 and less then 1,000
Number of employees
28
Greater then 1,000 and less then 5,000
Number of employees
29
More then 5,000
Number of employees
30
Enterprise sales
Sales complexity
31
Transactional sales
Sales complexity
32
Enterprise and transactional sales
Sales complexity
33
No reliance
Retailer sales
34
Low reliance
Retailer sales
35
High reliance
Retailer sales
36
Complete reliance
Retailer sales
37
There are no rows in this table
Dropdown_Products_Evaluation
Name
Score
Fit
Impact
Typ
Explanation
Notes
1
Few
0
Number of variants
This category includes products with very few variants, such as a basic model that is only available in a single color or configuration.
Open
2
Moderate
0.75
Number of variants
This category includes products with a moderate number of variants, such as a mid-range model that is available in a variety of colors or configurations.
Open
3
Many
0.95
Number of variants
This category includes products with a large number of variants, such as a high-end model that is available in a wide range of colors, configurations, and options.
Open
4
Very many
1
Number of variants
This category includes products with a very large number of variants, such as a product that is available in a virtually limitless number of custom configurations.
Open
5
Infrequent
0.9
Frequency of new product launches
Companies that launch new products very infrequently, such as once every few years or even less frequently.
Open
6
Occasional
0.95
Frequency of new product launches
Companies that launch new products occasionally, such as once or twice a year.
Open
7
Frequent
0.97
Frequency of new product launches
Companies that launch new products frequently, such as several times a year or even more frequently.
Open
8
Very frequent
1
Frequency of new product launches
Companies that launch new products very frequently, such as several times a month or even more frequently.
Open
9
Standalone
0
Integration into ecosystem
Products that are standalone and do not integrate with other products or systems.
Open
10
Limited
0.5
Integration into ecosystem
Products that have a moderate level of integration with other products or systems, such as the ability to seamlessly work together and exchange more advanced data or functionality.
Open
11
Moderate
0.75
Integration into ecosystem
Products that have a moderate level of integration with other products or systems, such as the ability to seamlessly work together and exchange more advanced data or functionality.
Open
12
Complete
1
Integration into ecosystem
Products that have complete integration with other products or systems, such as the ability to fully integrate and work together as a cohesive whole.
Open
13
Independent
0
Interdependence of products
Products that are independent and do not rely on other products to function.
Open
14
Limited
0.5
Interdependence of products
Products that have limited interdependence with other products, such as the ability to work together in a complementary way but still function independently.
Open
15
Moderate
0.75
Interdependence of products
Products that have a moderate level of interdependence with other products, such as the ability to work together in a more integrated way but still function independently to some extent.
Open
16
Complete
1
Interdependence of products
Products that have complete interdependence with other products, such that they cannot function without each other.
Open
17
Few
0.9
Number of parts within one product
Products with very few parts, such as a simple mechanical pencil with just a barrel, lead, eraser, and cap.
Open
18
Moderate
0.95
Number of parts within one product
Products with a moderate number of parts, such as a basic cell phone with a case, screen, battery, processor, and various internal components.
Open
19
Many
0.97
Number of parts within one product
Products with a large number of parts, such as a desktop computer with a motherboard, processor, memory, hard drive, power supply, and various other components.
Open
20
Very many
1
Number of parts within one product
Products with a very large number of parts, such as a car with hundreds of parts including the engine, transmission, suspension, and various other systems.
Open
21
Few
0.9
Number of product lines
Companies with very few product lines, such as a small business that only offers a handful of related products.
Open
22
Moderate
0.95
Number of product lines
Companies with a moderate number of product lines, such as a mid-sized retailer that offers a range of products within a specific industry or market.
Open
23
Many
0.97
Number of product lines
Companies with a large number of product lines, such as a large multinational corporation that offers a wide range of products across multiple industries.
Open
24
Very many
1
Number of product lines
Companies with a very large number of product lines, such as a conglomerate with a diverse portfolio of products and businesses.
Open
25
Few
0.8
Range of product features
Products with very few features, such as a basic flashlight that only has an on/off switch.
Open
26
Moderate
0.85
Range of product features
Products with a moderate number of features, such as a mid-range smartphone that has a variety of built-in apps and settings.
Open
27
Many
0.95
Range of product features
Products with a large number of features, such as a high-end smartphone with a wide range of advanced capabilities and customization options.
Open
28
Very Many
1
Range of product features
Products with a very large number of features, such as a high-end car with a comprehensive suite of advanced technologies and amenities.
Open
29
Few
Number of spare parts
Products for which very few spare parts are available, either because the product is designed to be disposable or because it has a limited lifespan.
Open
30
Moderate
Number of spare parts
Products for which a moderate number of spare parts are available, either from the manufacturer or from third-party suppliers. These products may have a longer lifespan and may be repairable to some extent.
Open
31
Many
Number of spare parts
Products for which a large number of spare parts are available, either from the manufacturer or from third-party suppliers. These products may be designed to be easily repairable and may have a longer lifespan.
Open
32
Very Many
Number of spare parts
Products for which a very large number of spare parts are available, either from the manufacturer or from third-party suppliers. These products may be designed to be easily repairable and may have a very long lifespan.
Open
33
Few
0.75
0.75
Number of SKUs
Product portfolios with very few SKUs, such as a small business that only offers a handful of related products.
Open
34
Moderate
0.8
0.8
Number of SKUs
Product portfolios with a moderate number of SKUs, such as a mid-sized retailer that offers a range of products within a specific industry or market.
Open
35
Many
0.95
0.95
Number of SKUs
Product portfolios with a large number of SKUs, such as a large multinational corporation that offers a wide range of products across multiple industries.
Open
36
Very Many
1
1
Number of SKUs
Product portfolios with a very large number of SKUs, such as a conglomerate with a diverse portfolio of products and businesses.
Open
37
Low
Differentiation in price and sales complexity of SKUs
Product portfolios with low differentiation, where the SKUs have similar prices and there is little difference in the sales complexity of the SKUs.
Open
38
Moderate
Differentiation in price and sales complexity of SKUs
Product portfolios with moderate differentiation, where the SKUs have some differences in price and sales complexity, but the differences are not significant.
Open
39
High
Differentiation in price and sales complexity of SKUs
Product portfolios with high differentiation, where the SKUs have significant differences in price and sales complexity.
Open
40
Very high
Differentiation in price and sales complexity of SKUs
Product portfolios with very high differentiation, where the SKUs have large differences in price and sales complexity and cater to a wide range of customer needs and preferences.
Open
41
Low
0
Modularization of products
Products with low modularization, where the products are not designed to be easily disassembled or customized.
Open
42
Moderate
0.25
Modularization of products
Products with moderate modularization, where the products are designed to be partially disassembled or customized, but not to a significant extent.
Open
43
High
0.75
Modularization of products
Products with high modularization, where the products are designed to be easily disassembled and customized to a significant extent.
Open
44
Very high
1
Modularization of products
Products with very high modularization, where the products are highly modular and can be easily disassembled and customized in a virtually limitless number of ways.
Open
45
Pre-sales
0.25
Sales process automation potential
Open
46
After-sales
0.25
Sales process automation potential
Open
47
Pre- & after-sales
0.5
Sales process automation potential
Open
48
End-to-end (transactional)
1
Sales process automation potential
Open
49
Few
0.1
Degree of portfolio discoverability potential
Open
50
Some
0.33
Degree of portfolio discoverability potential
Open
51
Most
0.66
Degree of portfolio discoverability potential
Open
52
Whole
1
Degree of portfolio discoverability potential
Open
53
Few
0.1
Degree of portfolio configuration potential
Open
54
Some
0.33
Degree of portfolio configuration potential
Open
55
Most
0.66
Degree of portfolio configuration potential
Open
56
Whole
1
Degree of portfolio configuration potential
Open
57
Seldome
1
Frequency of buying
Open
58
Sometimes
0.95
Frequency of buying
Open
59
Often
0.95
Frequency of buying
Open
60
Very often
0.9
Frequency of buying
Open
61
Few
0.1
Degree of portfolio set building potential
Open
62
Some
0.33
Degree of portfolio set building potential
Open
63
Most
0.66
Degree of portfolio set building potential
Open
64
Whole
1
Degree of portfolio set building potential
Open
There are no rows in this table
Dropdown_Digitalization_Evaluation
Name
Score
Fit
Impact
Typ
Explanation
Notes
1
Basic
Level of tools and technologies
Uses only a few basic tools and technologies, such as office software and basic project management tools.
Open
2
Intermediate
Level of tools and technologies
Uses a range of tools and technologies, such as CRM systems and ERP
Open
3
Advanced
Level of tools and technologies
Uses a wide range of advanced and specialized tools and technologies, such as PIM and a commerce solution.
Open
4
Expert
Level of tools and technologies
Has implemented the most advanced and specialized tools and technologies available, such as artificial intelligence and machine learning systems
Open
5
Very difficult
1
Ability of customers to find and buy products independently
Companies that launch new products very infrequently, such as once every few years or even less frequently.
Open
6
Difficult
0.95
Ability of customers to find and buy products independently
Companies that launch new products occasionally, such as once or twice a year.
Open
7
Moderate
0.8
Ability of customers to find and buy products independently
Companies that launch new products frequently, such as several times a year or even more frequently.
Open
8
Easy
0.7
Ability of customers to find and buy products independently
Companies that launch new products very frequently, such as several times a month or even more frequently.
Open
9
Not possible
1
Features to bundle products
Open
10
Possible
0.7
Features to bundle products
Open
11
Irrelevant
1
Relevant of search results
Search results are completely unrelated to the search query, such as searching for "sneakers" and receiving results for "tvs."
Open
12
Somewhat relevant
0.9
Relevant of search results
Search results are somewhat relevant to the search query, but may include a mix of relevant and irrelevant products or information, such as searching for "sneakers" and receiving a mix of sneakers and sandals.
Open
13
Relevant
0.5
Relevant of search results
Search results are relevant to the search query and accurately reflect the products or information being sought, such as searching for "sneakers" and receiving a list of different types of sneakers.
Open
14
Highly relevant
0.2
Relevant of search results
Search results are highly relevant to the search query and include only the most relevant products or information, such as searching for "red sneakers" and receiving a list of red sneakers with various styles and brands.
Open
15
Irrelevant
1
Ranking of search results
Search results are poorly ranked and do not accurately reflect the relevance of the products or information to the search query.
Open
16
Somewhat relevant
0.9
Ranking of search results
Search results are fairly ranked, but may include a mix of relevant and irrelevant products or information.
Open
17
Relevant
0.5
Ranking of search results
Search results are well ranked and accurately reflect the relevance of the products or information to the search query.
Open
18
Highly relevant
0.2
Ranking of search results
Search results are highly ranked and include only the most relevant products or information to the search query.
Open
19
No feature
1
Relevance of recommendations
There is no product recommendation feature available.
Open
20
Somewhat relevant
0.95
Relevance of recommendations
The product recommendations are somewhat relevant to the user's needs or interests.
Open
21
Relevant
0.9
Relevance of recommendations
The product recommendations are relevant to the user's needs or interests.
Open
22
Highly relevant
0.8
Relevance of recommendations
The product recommendations are highly relevant to the user's needs or interests.
Open
23
No configuration solution
1
Existing configuration solutions
Open
24
Slow and visually unpleasing
0.7
Existing configuration solutions
Open
25
Good, but improvable
0.3
Existing configuration solutions
Open
26
Fast and joyfull
0
Existing configuration solutions
Open
27
Unstructured
1
Product information structure
Product information is disorganized and difficult to navigate.
Open
28
Somewhat structured
0.9
Product information structure
Product information is somewhat organized, but may be incomplete or difficult to find.
Open
29
Structured
0.8
Product information structure
Product information is organized and easy to find, but may not be presented in a clear and consistent manner.
Open
30
Highly structuredd
0.7
Product information structure
Product information is well-organized, complete, and presented in a clear and consistent manner.
Open
31
Inconsistent
1
Product information consistency
Product information is inconsistent and may contain errors or discrepancies.
Open
32
Generally consistent
0.9
Product information consistency
Product information is generally consistent, but may contain some errors or discrepancies.
Open
33
Consistent, but incomplete
0.8
Product information consistency
Product information is consistently presented, but may not be complete.
Open
34
Consistent and complete
0.7
Product information consistency
Product information is consistently presented, complete, and up-to-date.
Open
35
Inaccurate or ineffective
1
Productfilters
Inaccurate or ineffective: Product result filters do not accurately or effectively narrow down search results.
Open
36
Somewhat effective
0.9
Productfilters
Somewhat effective, but may include irrelevant options: Product result filters are somewhat effective at narrowing down search results, but may include some irrelevant options.
Open
37
Effective
0.95
Productfilters
Effective at providing relevant options: Product result filters are effective at narrowing down search results and provide relevant options.
Open
38
Highly effective
0.9
Productfilters
Highly effective and comprehensive: Product result filters are highly effective at narrowing down search results and provide a comprehensive range of relevant options.
Open
39
Indistinguishable
1
Distinguishability of products
It is extremely difficult to distinguish between different products.
Open
40
Difficult to distinguish
0.95
Distinguishability of products
It is very difficult to distinguish between different products.
Open
41
Requires effort
0.9
Distinguishability of products
It is moderate to distinguish between different products.
Open
42
Distinguishable
0.85
Distinguishability of products
It is easy to distinguish between different products.
Open
43
Scarce
How many job positions are open for digital positions?
There are very few open job positions within the digital value chain.
Open
44
Limited
How many job positions are open for digital positions?
There are a few open job positions within the digital value chain.
Open
45
Moderate
How many job positions are open for digital positions?
There is a moderate amount of open job positions within the digital value chain.
Open
46
Plentiful
How many job positions are open for digital positions?
There are many open job positions within the digital value chain.
Open
47
Broad responsibilities
How granular are job positions within the digital value chain?
There are few job positions within the digital value chain, and they cover a wide range of responsibilities.
Open
48
Moderate specialization
How granular are job positions within the digital value chain?
There are a moderate number of job positions within the digital value chain, and they cover a moderate range of responsibilities.
Open
49
Highly specialized
How granular are job positions within the digital value chain?
There are a large number of job positions within the digital value chain, and they cover a specific range of responsibilities.
Open
50
Very highly specialized
How granular are job positions within the digital value chain?
There are a very large number of job positions within the digital value chain, and they cover a very specific range of responsibilities.
Open
There are no rows in this table
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.