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Definitions

Sales Complexity Levels

Sales Complexity Levels

Name

Score

Simple

Moderate

Complex

Very Complex

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Sales Digitalization Level

Sales Digitalization Level

Name

Score

Analog

Transitional

Transformative

Digital

There are no rows in this table

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CVR Uplift

CVR Uplift

Name

CVR

150%

211%

150%

110%

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AOV Uplift

AOV Uplift

Name

AOV

110%

130%

148%

110%

There are no rows in this table

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Relevance

Relevance

Relevance

Score

Highly Relevant

Relevant

Somehow Relevant

Not Relevant

There are no rows in this table

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Dropdown_Company

Dropdown_Company

Name

Typ

Automotive

Consumer Electronics

Health & Beauty

Home Appliences

Homeware & Gardenware

Industrials

Marketplace

Other

Sports & Recreation

Telecommunication

Tools & DIY

Less then $100m

More then $100m and more then $500m

Greater then $500m and less then $1b

More then $1b

None

Less then 10%

More then 10% and less then 25%

More then 25% and less then 50%

More then 50%

None

Less then 10%

More then 10% and less then 25%

More then 25% and less then 50%

More then 50%

Less then 250

More then 250 and less then 1,000

Greater then 1,000 and less then 5,000

More then 5,000

Enterprise sales

Transactional sales

Enterprise and transactional sales

No reliance

Low reliance

High reliance

Complete reliance

There are no rows in this table

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Dropdown_Products_Evaluation

Dropdown_Products_Evaluation

Name

Score

Fit

Impact

Typ

Explanation

Notes

Few

This category includes products with very few variants, such as a basic model that is only available in a single color or configuration.

Open

Moderate

0.75

This category includes products with a moderate number of variants, such as a mid-range model that is available in a variety of colors or configurations.

Open

Many

0.95

This category includes products with a large number of variants, such as a high-end model that is available in a wide range of colors, configurations, and options.

Open

Very many

This category includes products with a very large number of variants, such as a product that is available in a virtually limitless number of custom configurations.

Open

Infrequent

0.9

Companies that launch new products very infrequently, such as once every few years or even less frequently.

Open

Occasional

0.95

Companies that launch new products occasionally, such as once or twice a year.

Open

Frequent

0.97

Companies that launch new products frequently, such as several times a year or even more frequently.

Open

Very frequent

Companies that launch new products very frequently, such as several times a month or even more frequently.

Open

Standalone

Products that are standalone and do not integrate with other products or systems.

Open

Limited

0.5

Products that have a moderate level of integration with other products or systems, such as the ability to seamlessly work together and exchange more advanced data or functionality.

Open

Moderate

0.75

Products that have a moderate level of integration with other products or systems, such as the ability to seamlessly work together and exchange more advanced data or functionality.

Open

Complete

Products that have complete integration with other products or systems, such as the ability to fully integrate and work together as a cohesive whole.

Open

Independent

Products that are independent and do not rely on other products to function.

Open

Limited

0.5

Products that have limited interdependence with other products, such as the ability to work together in a complementary way but still function independently.

Open

Moderate

0.75

Products that have a moderate level of interdependence with other products, such as the ability to work together in a more integrated way but still function independently to some extent.

Open

Complete

Products that have complete interdependence with other products, such that they cannot function without each other.

Open

Few

0.9

Products with very few parts, such as a simple mechanical pencil with just a barrel, lead, eraser, and cap.

Open

Moderate

0.95

Products with a moderate number of parts, such as a basic cell phone with a case, screen, battery, processor, and various internal components.

Open

Many

0.97

Products with a large number of parts, such as a desktop computer with a motherboard, processor, memory, hard drive, power supply, and various other components.

Open

Very many

Products with a very large number of parts, such as a car with hundreds of parts including the engine, transmission, suspension, and various other systems.

Open

Few

0.9

Companies with very few product lines, such as a small business that only offers a handful of related products.

Open

Moderate

0.95

Companies with a moderate number of product lines, such as a mid-sized retailer that offers a range of products within a specific industry or market.

Open

Many

0.97

Companies with a large number of product lines, such as a large multinational corporation that offers a wide range of products across multiple industries.

Open

Very many

Companies with a very large number of product lines, such as a conglomerate with a diverse portfolio of products and businesses.

Open

Few

0.8

Products with very few features, such as a basic flashlight that only has an on/off switch.

Open

Moderate

0.85

Products with a moderate number of features, such as a mid-range smartphone that has a variety of built-in apps and settings.

Open

Many

0.95

Products with a large number of features, such as a high-end smartphone with a wide range of advanced capabilities and customization options.

Open

Very Many

Products with a very large number of features, such as a high-end car with a comprehensive suite of advanced technologies and amenities.

Open

Few

Products for which very few spare parts are available, either because the product is designed to be disposable or because it has a limited lifespan.

Open

Moderate

Products for which a moderate number of spare parts are available, either from the manufacturer or from third-party suppliers. These products may have a longer lifespan and may be repairable to some extent.

Open

Many

Products for which a large number of spare parts are available, either from the manufacturer or from third-party suppliers. These products may be designed to be easily repairable and may have a longer lifespan.

Open

Very Many

Products for which a very large number of spare parts are available, either from the manufacturer or from third-party suppliers. These products may be designed to be easily repairable and may have a very long lifespan.

Open

Few

0.75

Product portfolios with very few SKUs, such as a small business that only offers a handful of related products.

Open

Moderate

0.8

Product portfolios with a moderate number of SKUs, such as a mid-sized retailer that offers a range of products within a specific industry or market.

Open

Many

0.95

Product portfolios with a large number of SKUs, such as a large multinational corporation that offers a wide range of products across multiple industries.

Open

Very Many

Product portfolios with a very large number of SKUs, such as a conglomerate with a diverse portfolio of products and businesses.

Open

Low

Product portfolios with low differentiation, where the SKUs have similar prices and there is little difference in the sales complexity of the SKUs.

Open

Moderate

Product portfolios with moderate differentiation, where the SKUs have some differences in price and sales complexity, but the differences are not significant.

Open

High

Product portfolios with high differentiation, where the SKUs have significant differences in price and sales complexity.

Open

Very high

Product portfolios with very high differentiation, where the SKUs have large differences in price and sales complexity and cater to a wide range of customer needs and preferences.

Open

Low

Products with low modularization, where the products are not designed to be easily disassembled or customized.

Open

Moderate

0.25

Products with moderate modularization, where the products are designed to be partially disassembled or customized, but not to a significant extent.

Open

High

0.75

Products with high modularization, where the products are designed to be easily disassembled and customized to a significant extent.

Open

Very high

Products with very high modularization, where the products are highly modular and can be easily disassembled and customized in a virtually limitless number of ways.

Open

Pre-sales

0.25

Open

After-sales

0.25

Open

Pre- & after-sales

0.5

Open

End-to-end (transactional)

Open

Few

0.1

Open

Some

0.33

Open

Most

0.66

Open

Whole

Open

Few

0.1

Open

Some

0.33

Open

Most

0.66

Open

Whole

Open

Seldome

Open

Sometimes

0.95

Open

Often

0.95

Open

Very often

0.9

Open

Few

0.1

Open

Some

0.33

Open

Most

0.66

Open

Whole

Open

There are no rows in this table

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Dropdown_Digitalization_Evaluation

Dropdown_Digitalization_Evaluation

Name

Score

Fit

Impact

Typ

Explanation

Notes

Basic

Uses only a few basic tools and technologies, such as office software and basic project management tools.

Open

Intermediate

Uses a range of tools and technologies, such as CRM systems and ERP

Open

Advanced

Uses a wide range of advanced and specialized tools and technologies, such as PIM and a commerce solution.

Open

Expert

Has implemented the most advanced and specialized tools and technologies available, such as artificial intelligence and machine learning systems

Open

Very difficult

Companies that launch new products very infrequently, such as once every few years or even less frequently.

Open

Difficult

0.95

Companies that launch new products occasionally, such as once or twice a year.

Open

Moderate

0.8

Companies that launch new products frequently, such as several times a year or even more frequently.

Open

Easy

0.7

Companies that launch new products very frequently, such as several times a month or even more frequently.

Open

Not possible

Open

Possible

0.7

Open

Irrelevant

Search results are completely unrelated to the search query, such as searching for "sneakers" and receiving results for "tvs."

Open

Somewhat relevant

0.9

Search results are somewhat relevant to the search query, but may include a mix of relevant and irrelevant products or information, such as searching for "sneakers" and receiving a mix of sneakers and sandals.

Open

Relevant

0.5

Search results are relevant to the search query and accurately reflect the products or information being sought, such as searching for "sneakers" and receiving a list of different types of sneakers.

Open

Highly relevant

0.2

Search results are highly relevant to the search query and include only the most relevant products or information, such as searching for "red sneakers" and receiving a list of red sneakers with various styles and brands.

Open

Irrelevant

Search results are poorly ranked and do not accurately reflect the relevance of the products or information to the search query.

Open

Somewhat relevant

0.9

Search results are fairly ranked, but may include a mix of relevant and irrelevant products or information.

Open

Relevant

0.5

Search results are well ranked and accurately reflect the relevance of the products or information to the search query.

Open

Highly relevant

0.2

Search results are highly ranked and include only the most relevant products or information to the search query.

Open

No feature

There is no product recommendation feature available.

Open

Somewhat relevant

0.95

The product recommendations are somewhat relevant to the user's needs or interests.

Open

Relevant

0.9

The product recommendations are relevant to the user's needs or interests.

Open

Highly relevant

0.8

The product recommendations are highly relevant to the user's needs or interests.

Open

No configuration solution

Open

Slow and visually unpleasing

0.7

Open

Good, but improvable

0.3

Open

Fast and joyfull

Open

Unstructured

Product information is disorganized and difficult to navigate.

Open

Somewhat structured

0.9

Product information is somewhat organized, but may be incomplete or difficult to find.

Open

Structured

0.8

Product information is organized and easy to find, but may not be presented in a clear and consistent manner.

Open

Highly structuredd

0.7

Product information is well-organized, complete, and presented in a clear and consistent manner.

Open

Inconsistent

Product information is inconsistent and may contain errors or discrepancies.

Open

Generally consistent

0.9

Product information is generally consistent, but may contain some errors or discrepancies.

Open

Consistent, but incomplete

0.8

Product information is consistently presented, but may not be complete.

Open

Consistent and complete

0.7

Product information is consistently presented, complete, and up-to-date.

Open

Inaccurate or ineffective

Inaccurate or ineffective: Product result filters do not accurately or effectively narrow down search results.

Open

Somewhat effective

0.9

Somewhat effective, but may include irrelevant options: Product result filters are somewhat effective at narrowing down search results, but may include some irrelevant options.

Open

Effective

0.95

Effective at providing relevant options: Product result filters are effective at narrowing down search results and provide relevant options.

Open

Highly effective

0.9

Highly effective and comprehensive: Product result filters are highly effective at narrowing down search results and provide a comprehensive range of relevant options.

Open

Indistinguishable

It is extremely difficult to distinguish between different products.

Open

Difficult to distinguish

0.95

It is very difficult to distinguish between different products.

Open

Requires effort

0.9

It is moderate to distinguish between different products.

Open

Distinguishable

0.85

It is easy to distinguish between different products.

Open

Scarce

There are very few open job positions within the digital value chain.

Open

Limited

There are a few open job positions within the digital value chain.

Open

Moderate

There is a moderate amount of open job positions within the digital value chain.

Open

Plentiful

There are many open job positions within the digital value chain.

Open

Broad responsibilities

There are few job positions within the digital value chain, and they cover a wide range of responsibilities.

Open

Moderate specialization

There are a moderate number of job positions within the digital value chain, and they cover a moderate range of responsibilities.

Open

Highly specialized

There are a large number of job positions within the digital value chain, and they cover a specific range of responsibilities.

Open

Very highly specialized

There are a very large number of job positions within the digital value chain, and they cover a very specific range of responsibilities.

Open

There are no rows in this table

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