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Joey Burzynski

SEO Expert / Full-stack Developer / Growth Marketer
Last edited 26 days ago by Joey Burzynski

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I drive revenue. All other metrics pale in comparison.
Be it billion-dollar brands or startups, I've spent the last two decades architecting technology solutions and innovative search marketing strategies (domestic & international) for eCommerce. I believe in the power of 'what if?'; leveraging hybrid expertise in software development and digital marketing to achieve extraordinary results.
My core competencies include search engine optimization (SEO), digital strategy, eCommerce, software development, data wrangling (NLP/computational ontologies), and search marketing automation.

I work with brands like
Ace Cash Express, Athleta, Banana Republic, Belk, Blackhawk Network, Blockbuster, Buckle, Censys, CheapCaribbean, CheckPast, DashFly, Diesel, DistroMex, Ebates, Eddie Bauer, Fossil, GUESS, Gap, GiftCardMall, Gold's Gym, Horchow, JCPenney, Livingston Lures, Marciano, Mavis Tire, Mavor Lane, Minimally Invasive Spine Institute, Mordor Intelligence, Old Navy, Orbitz, Oriental Trading Company, PacSun, Piperlime, RedEnvelope, ResumeSpice, Ritter Dental, SPFM LP, Sacha Cosmetics, ShearComfort, SmartBargains, Swanson Health, Toronto Cosmetic Surgery Institute, Williams-Sonoma
Areas of expertise
Artificial Intelligence (AI), Data Science, eCommerce, Growth Hacking, Marketing Automation, Natural Language Processing (NLP), Python, Ruby, SaaS, Search Engine Optimization (SEO), Software Engineering, Technical SEO
Interested in
Affiliate Marketing, Angel Investing, Artificial Intelligence (AI), Computational Linguistics, Computational Ontologies, Composable Commerce, Consulting, Content Marketing, Crypto, Data Science, Digital Marketing, eCommerce, Entrepreneurship, GPT-3, Growth Hacking, Jamstack, Machine Learning, Marketing Automation, Natural Language Processing (NLP), Node.js, Product Design, Programming Languages, Python, Ruby, SaaS, Search Engine Optimization (SEO), Search Marketing Strategy, Software Development, Technical SEO, Technology, Visual Design, Web Development
Ask me about
Ask me about (technical, on-site, off-site, or growth hacks) or improving organic search visibility at scale in eCommerce through marketing automation.
Top of mind
I've spent a lot of time recently researching autoregressive language models in deep learning (like GPT-3).

Experience
MarketKarma: SEO Agency in Miami Beach, Florida
Founder & CTO / Global Head of SEO / 2012 - 2022
Head of SEO strategy for all enterprise accounts. Leading brands rely on our technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.
Notable clients: Censys, DistroMex, Eddie Bauer, GiftCardMall, Gold's Gym, GUESS, Livingston Lures, Marciano, Mavis Tire, Mordor Intelligence, PacSun, ResumeSpice, Ritter Dental, Sacha Cosmetics, ShearComfort, Swanson Health
Global lead for organic search strategy (SEO) and technical SEO for enterprise accounts.
Lead software architect in MarketReach (SaaS) platform development.
Joey Burzynski: Council Member @ Young Entrepreneur Council
Official Member / 2022 – Present
Collaborator, advisor, and occasional author on topics including natural language processing (NLP), search engine optimization (SEO), eCommerce, search marketing automation, and the future of business for the Young Entrepreneur Council.

Joey Burzynski: Official Member @ Forbes Technology Council
Official Member / 2022 – Present
Collaborator, advisor, and occasional author on topics including artificial intelligence, search engine optimization, technical SEO, search marketing technology, and the future of business for the Forbes Technology Council, an invitation-only organization for successful senior-level technology executives.


Joey Burzynski: Board Member @ Fast Company Executive Board
Executive Board Member / 2022 – Present
Collaborator, advisor, and occasional author on topics including innovation, organic search strategy, search marketing technology, and the future of business for The Fast Company Executive Board, an invitation-only organization comprised of founders, executives, and leaders.

CouponMate: Paying Full Price is Overrated
Founder / SEO Lead / 2011 - 2017
CouponMate automatically finds and applies the best coupon for your purchase when you shop online. Get the latest coupons delivered automagically to your browser with CouponMate. CouponMate features coupons from over 100,000 stores, updated daily. Inspired by hours of frustration applying invalid codes, we're not just another coupon tool.

Joey Burzynski: VP, Organic Search Strategy (SEO) @ SearchDex

Global Head of SEO / 2008 - 2011
Served as global lead for organic search (SEO) strategy and business development for all enterprise accounts.
Notable clients: Ace Cash Express, Athleta, Banana Republic, Blockbuster, Buckle, CheapCaribbean, Diesel, Ebates, Fossil, Gap, Horchow, JCPenney, Old Navy, Oriental Trading Company, Piperlime, Red Envelope, Sacha Cosmetics, Smart Bargains, Williams-Sonoma
Served as global head of SEO (technical SEO, platform development, and organic search strategy) for all enterprise accounts.
Generated over $150M annually for clients directly via implementation of organic search strategies.
Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition.

Joey Burzynski: VP, Organic Search Strategy (SEO) @ SearchDex


SEO Lead / Head of SEO / 2007 - 2008
Served as SEO lead on the JCPenney account, encompassing technical SEO, platform development, and organic search strategy.
Negotiated a 300% increase in annual client billings for SearchDex.
Architected a virtual taxonomy publishing strategy that allowed for algorithmic expansion (40X) of indexable, content-centric category pages.
Increased annual revenue directly attributable to organic search from $20M to $100M.

Intertropolis

Intertropolis Director, Organic Search Strategy (SEO) / 2004 - 2006
Architected software solution to automate publishing of niche content monetized through Google AdSense. Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content. • Generated over $2M annually in AdSense revenue

Projects
MarketKarma: SEO Agency in Miami Beach, Florida
Lead Architect / Technical SEO Lead / 2012 - Present
Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively.
Clients rely on our platform, MarketReach, to algorithmically enrich and extend their digital footprint, improving their organic search visibility at scale. The results are clear: higher rankings, more traffic, and ultimately — more revenue.

MarketKarma: SEO Agency in Miami Beach, Florida
SaaS software platform to assist high-volume sellers in Amazon Marketplace through algorithmic product intelligence, enrichment, and repricing.
Adaptive (re)pricing: data-driven pricing, configurable to account for factors such as sales history, fulfillment method, buy box performance, stock levels, net margin, and MAP pricing.
Product intelligence: Product discovery (UPC to ASIN), association, and enrichment tools supporting multiple quantities and units of measure.
Inventory management: connect and sync your sales channels, automated multi-channel inventory balancing and fulfillment
Achieved an average 1000% increase in profitable sales volume for clients
MarketKarma: SEO Agency in Miami Beach, Florida
Lead Architect / SEO Lead / 2009 - 2011
Microsite strategy to outrank client's top performing affiliates in organic search for all “coupon” and “deal” related queries.
Achieved position 1 placement across all competitive queries resulting in an additional 300k unique visitors and $10M in attributable revenue monthly.
Reduced client affiliate spend by $100k/mo. while simultaneously generating a new passive revenue stream (~20-60k/mo.) for SearchDex.

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