I drive revenue.All other metrics pale in comparison.
Be it billion-dollar brands or startups, I've spent the last two decades architecting technology solutions and innovative search marketing strategies (domestic & international) for eCommerce. I believe in the power of 'what if?'; leveraging hybrid expertise in software development and digital marketing to achieve extraordinary results.
My core competencies include search engine optimization (SEO), digital strategy, eCommerce, software development, data wrangling (NLP/computational ontologies), and search marketing automation.
Head of SEO strategy for all enterprise accounts. Leading brands rely on our technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.
Collaborator, advisor, and occasional author on topics including natural language processing (NLP), search engine optimization (SEO), eCommerce, search marketing automation, and the future of business for the Young Entrepreneur Council.
Collaborator, advisor, and occasional author on topics including artificial intelligence, search engine optimization, technical SEO, search marketing technology, and the future of business for the Forbes Technology Council, an invitation-only organization for successful senior-level technology executives.
Collaborator, advisor, and occasional author on topics including innovation, organic search strategy, search marketing technology, and the future of business for The Fast Company Executive Board, an invitation-only organization comprised of founders, executives, and leaders.
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Architected software solution to automate publishing of niche content monetized through Google AdSense.
Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content.
• Generated over $2M annually in AdSense revenue
Lead Architect / Technical SEO Lead / 2012 - Present
Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively.
Clients rely on our platform, MarketReach, to algorithmically enrich and extend their digital footprint, improving their organic search visibility at scale. The results are clear: higher rankings, more traffic, and ultimately — more revenue.