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Create a list of Brands, understand their current tech stack (especially POS) and build intent data.
Watch the first few videos, so you can navigate through the sheet and this doc.From that point on, if the first few prompts are sufficient, only watch those videosGo deeper into enrichment activities as neededThe lower down you go, the lower the hit rate and the higher-effort required.
You’ll probably run out of enhanced queries very quickly, so a paid-account is quite necessary.Disclaimers:
ChatGPTIdeally use Pro, with Search enabled, otherwise it’s just hallucinating.Great for reverse-image searches if you find a logo but can’t find a website because the logo is too crypticAlso useful for searching for bills and receipts from restaurants.
On the website, hit Ctrl + S to save the pageFor “file-type” say HTML onlyShare the chat into a new chatGPT page and ask it to extract just the names of the restaurants and any additional information available on the page (say, website urls)Ask chatgpt to output in table format or csv based on what you’re looking for.
Receipts often have strong clues about the POS usedToast, Lightspeed, etc mention themselves directlyOlder systems like Oracle tend to have formatting or abbreviations that are a give-away, instead of direct branding.
If the POS is directly mentioned, that’s the answerIf it’s not, then each image, open ChatGPT
Open Linkedin Sales NavigatorLook through the People results, click through and look at the descriptions of their job-experiencesearch for mention of specific tools they’ve usedGo to their “Skills” section, and look there as wellTypically you see Micros mentioned, check who’s endorsed itIf the endorsement comes from an employee also working at the target Restaurant, that’s a strong signal that that’s the POS they’re using.
Research Process
Goal
How to Use This Document
Callouts
Lookout for these through the doc:
These are for additional info
These are for “pro-tips” to help you get more out of your research
These are for warnings or caveats
Database Walkthrough
👇Browse the Spreadsheet here
Parent Company can be sorted based on the ICP
If number of Concepts is more important than just number of outlets, sort by that column 🙌
Research Inputs / Variables
These are used to dynamically update the Prompts through the rest of the document
Parent Company Name :
Sarood Hospitality
Parent Company URL :
Restaurant List (comma-separated) :
Restaurant name:
Tools
Perplexity
ChatGPT and Others
I’ve added call-outs (like this one) for where I’ve found Pro vs Reasoning vs Deep Research type-searches to be the most useful.
Research Parent Company
CEO, CFO and CTO
Goal: Get details and names of their leadership structure
Prompt:
Find me the CEO (or Chairman / Founder), CFO and CTO of Sarood Hospitality. Their website is: . Output in table format with the following columns: CEO / Chairman, CFO, CTO name, Remarks.
So for example if the CEO is Adam, and his social profile is www.adamceo.com and he became CEO in 2015, the first cell will contain `[Adam](www.adamceo.com) (CEO since 2015)`.
Under remarks, please mention if you've made any assumptions. Please use other links, resources as well to help you answer my query.
FYI typically the CTO details are not found
Get Restaurant List with Comprehensive Data
Goal: Get comprehensive list of restaurants, given a company name
Prompt:
Give me a list of restaurants in Dubai or UAE owned or operated by Sarood Hospitality. Their website is .
Output in table format with the following columns: Name, Type (fine-dining, lounge, bar, casual, etc), website, City, Status (Opened, Upcoming), Launch Date, # of Locations (specific number).
Please use other sources as well if needed, the website is only so that there's no confusion about the company I'm asking about.
Scrape Restaurant List from Website
Only needed if the previous prompt is not working satisfactorily
It happens rarely, but I saw one case where perplexity struggled to pull the restaurants from a link. If this happens, follow this process
Steps:
Enrich an existing Restaurant List
Goal: Get comprehensive data on a known-list of restaurants
Uses:
Here's a list of restaurants: owned by Sarood Hospitality.
Give me (in table format) the following: Name, Type (casual, fine-dining), website, City, Status (opened, coming soon, etc), launch (MM/YY), # of Locations (Number)
Specific Count of Number of Outlets
Goal: Confirm the exact number of outlets per Concept
Prompt:
Find the number of outlets operating in Dubai or the UAE owned by Sarood Hospitality
Research Tech Stack
Technology Infrastructure
Goal: Get some initial details on their tech stack
Prompt:
Restaurant list is optional
In that case, the prompt mentions the group website so that the search agent has enough to correctly identify the group.
How does Sarood Hospitality get it's IT and Technology needs met? Particularly around the POS systems in their restaurants?
Just so there's no confusion, the website of the group I'm referring to is:
Search for job listings at the Parent Company
Goal: Search for mentions of POS systems or tech requirements in job-postings.
Prompt:
Please find job listings for Sarood Hospitality. Output a table with the following: name, url of job listing, date-posted, software tools mentioned. Pay special attention to hospitality or restaurant specific tools
Search for receipts posted online
Goal:
Prompt:
⚠️ Enter atleast one restaurant name in the list-input above
Process pictures of receipts found online
Based on your understanding of POS Systems and restaurant-domain software, please look at this bill for a restaurant named owned by Sarood Hospitality. Please give me your best estimate of the POS system the restaurant is using, as well as your justification for the same.
Search for current or former Employees of the Restaurants
Future Scope
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