These guidelines are designed to maintain a consistent voice and formatting across all Campus Suite content. By voice, we’re encompassing style, tone, terminology and word choice. Formatting entails everything from layout and design to logo usage and font choice.
Key descriptive messaging
For use when dialoguing with customers, prospects and business partners.
Helping schools engage their parents and community.
Helping school communicators simplify and improve engagement with their school community.
We love helping schools communicate using digital communications.
The district (or school) website is the hub of school communications.
The school communication cloud – Combine all the channels you need to connect and engage, saving time and resources.
CS and its team members are credible authorities on school digital communications with a current emphasis on CMS.
Tone: direct, concise
Formats: a. descriptive name; b. announce update; use bullet points to list highlights/features