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CopyToolbox

Updated list of the best free copywriting resources on the web.


Free Writing Tools

Hemingway

Expresso

Headline Studio

Idioms Free Dictionary

Power Thesaurus

Reverse Dictionary

Related Words

Describing Words

Nifty Words

OneLook

Grammarly

Shopify Slogan Maker


Style Guides

Voice and Tone Guides Compilation

Mailchimp Content Style Guide

A List Apart Style Guide

Google Material Style Guide

Starbucks Voice Guidelines

Shopify Tone and Voice Guide

Uber Tone of Voice Guide


Lectures + Videos

The Art of Rhetoric - Simon Lancaster

The Craft of Writing Effectively - Larry McEnerney

Linguistics, Style and Writing in the 21st Century - Steven Pinker

Art and Copy

TEDx - George Lois

How Donald Trump Answers A Question - Nerdwriter

Everything is a Remix - Kirby Ferguson

The Story Circle - Dan Harmon

The Shape of Stories - Kurt Vonnegut

How I Wrote The Social Network (Aaron Sorkin's Writing Process)


Best Blogs

Very Good Copy

Seth Godin’s Blog

Nick Kolenda

Maciej Ceglowski Talks

Julian Shapiro

Gregory Ciotti - How to Write With Substance

Morgan Housel - Collaborative Fund Blog


Bookshelf

The Adweek Copywriting Handbook - Joe Sugarman

The Brand Gap - Marty Neumeier

Purple Cow - Seth Godin

Ogilvy on Advertising - David Ogilvy

Reality in Advertising - Rosser Reeves

Scientific Advertising: 21 advertising, headline and copywriting techniques
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Claude Hopkins

Influence - Robert Cialdini

How to Write a Good Advertisement - Victor O. Shwab

They Laughed When I Sat Down - Frank Rowsome, Jr.

When Advertising Tried Harder - Lawrence Dobrow

Made to Stick - Chip & Dan Heath

Writing That Works - Kenneth Roman and Joel Raphaelson

The Elements of Style - Strunk & White

The Sense of Style



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Made With 💛 in TLV
by Joe Gelman

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