Brilliantly edited series of interviews, from legendary screenwriter Aaron Sorkin on his approach to writing The Social Network. Every video on this channel is gold as well.
In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
In 2003 Marty Neumeier, the first expert to call for the hiring of chief brand officers, or CBOs, redefined a 'brand' from being a logo to being 'a customer’s gut feeling about a product, service, or company'. In other words, 'It’s not what you say it is. It’s what they say it is'.
Advertising pioneer whose successes inspired Don Draper breaks down the myths of advertising and proposes powerful new axioms with brutal efficiency. Legend.
Scientific Advertising: 21 advertising, headline and copywriting techniques - Claude Hopkins