Strategic Objective #1: Maximising adoption I: Technology & Product Excellence

Goal #1: Integrated software application

Goal #2: Predictive Biological Models

Goal #3: Predictive In Silico Models

Goal #4: Strong Synergies : model improvement and user perceived value

Goal #5: Offering a superior user experience (UX)

Goal #6: Expertise awareness

Strategic Objective #2: Maximising adoption II: Operational Excellence

Goal #1: In-vitro/ Organoids Collaborations & Innovation

Goal #2: Development and Delivery Process & Systems Improvements

Goal #3: Sales Effectiveness

Goal #4: Marketing Effectiveness

Goal #5: Brand Awareness

Strategic Objective #3: User Growth, Impact & Scale

Goal #1: Acquire new application customers in academic institutions

Goal #2: Acquire new application customers in the Biotech / Small Pharma market segment

Goal #3: Develop POCs with customers in the Big Pharma market segment

Goal #4: Product Awareness

Goal #5: Contract expansion into in-vitro and in-silico models

Goal #5: Develop privileged relations with hospitals and patient groups for clinical applications

Goal #6: Customer Retention per segment

Strategic Objective #4: Competitive advantage through superior scale, data, and technology

Goal #1: Scale

Goal #2: Data quantity and quality

Goal #3: Technology excellence: Deep Learning & Backend infrastructure

Goal #4: Strategic positioning : core competencies & ressources

Strategic Objective #4: Financial Strength & Results

Goal #1: Revenue Growth

Goal #2: Profitability Improvement

Goal #3: Community Impact and Contribution

Goal #4: Partnerships

Strategic Objective #5: People Expertise

Goal #1: Recruitment

Goal #2: Staff Development & Retention