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Marketing Fundamentals
Mission & vision
Simon Sinek has came up this simple but powerful idea that "People don't buy what you do; they buy why you do it". Here's this simple framework that helps you find out what is your Why as an organisation. Your Why should still be valid in 5 years from now.
Start by clearing the existing sample data →
Clear sample ideas
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Add Why
Add How
Add What
WHY
HOW
WHAT
Why are you doing what you do?
Contributor
How are you doing it?
Contributor
What are you doing? Product or services delivered to the customers.
Contributor
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