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Digital Marketing Canvas
Intro
Marketing Fundamentals
AARRR
Collaborative sessions (with Miro.com)
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AARRR

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Budget

📣Awareness


People to reach:
⁠
000000
37000
⁠
⁠
Average CPM:
€7.24
⁠
⁠
Estimated budget:
€267.88
⁠
⁠
⁠
Add to plan
⁠
⁠

🧲Acquisition

Traffic to acquire:
⁠
0000
430
⁠
⁠
Average CPC:
€0.51
⁠
⁠
Estimated budget:
€219.30
⁠
⁠
⁠
Add to plan
⁠
⁠

💡Activation

Actions to drive:
⁠
000
1
⁠
⁠
An Action means: [action-on-website]
Average cost per action:
€16.86
⁠
⁠
Estimated budget:
€16.86
⁠
⁠
⁠
Add to plan
⁠
⁠

💲Revenue

Conversions to drive:
⁠
000
1
⁠
⁠
A Conversion means: [conversion-on-website]
Average cost per conversion:
€16.86
⁠
⁠
Estimated budget:
€16.86
⁠
⁠
⁠
Add to plan
⁠
⁠

😻Retention & Referral

Engagement to drive:
⁠
000
1
⁠
⁠
Engagement means: [any-clicks-on-Facebook-post]
Average cost of engagement:
€0.51
⁠
⁠
Estimated budget:
€0.51
⁠
⁠
⁠
Add to plan
⁠
⁠
Planning
0
Funnel Stage
Month
Duration
Budget
There are no rows in this table
0
Count
Sum
0
Sum
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Clear Planning
⁠
⁠
Benchmark
0
Funnel stage
Metric
Cost per 1,000 People Reached
Cost per Click
Cost per Action
1
1.Awareness
CPM
€7.24
​
​
2
2.Acquisition (traffic)
CPC
​
€0.51
​
3
3.Activation
CPC
​
​
€16.86
4
4.Revenue
CPA
​
​
€16.86
5
5.Retention & Referral
Engagement
​
€0.51
​
There are no rows in this table
⁠
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