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Digital Marketing Canvas
Intro
Marketing Fundamentals
AARRR
Collaborative sessions (with Miro.com)
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AARRR
Budget
📣Awareness
People to reach:
000000
37000
Average CPM:
€7.24
Estimated budget:
€267.88
Add to plan
🧲Acquisition
Traffic to acquire:
0000
430
Average CPC:
€0.51
Estimated budget:
€219.30
Add to plan
💡Activation
Actions to drive:
000
1
An Action means: [action-on-website]
Average cost per action:
€16.86
Estimated budget:
€16.86
Add to plan
💲Revenue
Conversions to drive:
000
1
A Conversion means: [conversion-on-website]
Average cost per conversion:
€16.86
Estimated budget:
€16.86
Add to plan
😻Retention & Referral
Engagement to drive:
000
1
Engagement means: [any-clicks-on-Facebook-post]
Average cost of engagement:
€0.51
Estimated budget:
€0.51
Add to plan
Planning
Planning
Funnel Stage
Month
Duration
Budget
Funnel Stage
Month
Duration
Budget
There are no rows in this table
0
Count
Sum
0
Sum
Clear Planning
Benchmark
Benchmark
Funnel stage
Metric
Cost per 1,000 People Reached
Cost per Click
Cost per Action
Funnel stage
Metric
Cost per 1,000 People Reached
Cost per Click
Cost per Action
1
1.Awareness
CPM
€7.24
2
2.Acquisition (traffic)
CPC
€0.51
3
3.Activation
CPC
€16.86
4
4.Revenue
CPA
€16.86
5
5.Retention & Referral
Engagement
€0.51
There are no rows in this table
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