Brand

The Minimum Viable Brand (MVB) is inspired by the idea of the Minimum Viable Product (MVP). A Minimum Viable Brand is a brand with just enough attributes to satisfy early adopters and provide inspiration for future brand development.

What is your Minimum Viable Brand?

The Enemy

It could be anything but not the competitor.

The Mission

The cause you are pursuing.

The Weapons

What the most powerful benefit(s) or feature(s) that makes you different? Pick one or two max.

The Battle Cry

Now, sum everything up into one sentence that could be your internal motto or vision.

Start by clearing the existing sample data →

Clear sample ideas

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Add Enemy

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Add Mission

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Add Weapon

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Add Battle Cry

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ENEMY

MISSION

WEAPONS

BATTLE CRY

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