Target Audience: the type of persona you’re talking to
Job-To-Be-Done: Jobs include all the tasks that customers are trying to solve. These jobs can include anything that a customer is trying to do. It can include a problem being solved, a task being achieved, or any other need they want to satisfy.
Pain of JTBD: All factors which stop customers from completing a job are called pains. Imagine them as roadblocks that customers have to deal with. Pains also include negative outcomes that customers prefer to avoid. You can categorize pains as severe or light, which will help to prioritize in the coming steps. This step helps to identify problems from a customer perspective.
Gains of JTBD: Gains include the positive experiences and desires that the customers wish to achieve. Gains can be ordinary or even existential. However, gains aren’t the opposite of pains. They are aspects that encourage users to adopt a product or service.
Product/Service Feature: This is the place to list all the features, products and services you’ll provide. You can also list the version of the product you are producing, like freemium, trial. Focus on how the features and products will help customers get their job done.
Pain Relievers: Here the focus is on how your product will ease the customers’ pain. These relievers should be relevant to the pains mentioned in the customer profile. Different sort of pain relievers are made for different kinds of pain. However, it isn’t necessary to discuss the whole pain in detail here. Just a simple statement can do the task.
Gain creators: This is where you show how your product adds value to customers. How does your product help customers achieve their goals? List everything that offers something new or improves the user experience.
3. Pick some inputs using the select controls in the different templates.
4. Copy and past the idea of headlines you like in the section below.