Proposal: iGoDirect + badge

Activating Wallet-First Loyalty with Badge for iGoDirect’s Visa Programs

🧩 Loyalty Applications by Vertical

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🧩 Loyalty Applications by Vertical

Each vertical below includes tailored loyalty strategies enhanced by wallet-based delivery.

Retail & E-Commerce

Dynamic points & tier visualization

Personalized product offers

Birthday & milestone rewards

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Food & Beverage

Mobile stamp cards

Free item triggers (e.g. free guacamole offer)

Upsell via proximity alerts

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Fashion, Beauty & Lifestyle

Tier-based rewards (e.g. MyLancôme Birthday Offers)

Event invitations and gift sets

Style advisor sessions

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Travel & Entertainment

Loyalty tier upgrades

Room/voucher delivery in-wallet

Segment-specific push offers (e.g. event tie-ins)

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Health, Wellness & Fitness

Class attendance tracking

Contactless loyalty at POS

Wellness milestone incentives

Gaming

In-game wallet rewards

Tournament access passes

Community rewards

Subscriptions & Digital Services

Renewal offers

Content unlocks

Member-only drops

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Gift Cards & Prepaid

Stored value passes

Bonus balance updates

Themed bundles (e.g. “Movie Night” gift sets)

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Charity & Donations

Donor impact summaries

Volunteer hour badges

Recognition tiers

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Home, Pets, Pharmacy, and More

Custom wallet-based loyalty experiences that include:

Refill reminders (Pharmacy)

Birthday treat reminders (Pets)

Service discounts (Home)

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